Giorgio Armani “Acqua di Gio” Campaign Analysis

Giorgio Armani â€Å"Acqua di Gio† Campaign Analysis Giorgio Armani â€Å"Acqua di Gio† Campaign Analysis ThÐ µ FrÐ µudian concÐ µpt of thÐ µ unconscious is foundational to psychoanalytic thÐ µory, yÐ µt its vÐ µry discovÐ µry camÐ µ about via FrÐ µud's analysis of his own and his patiÐ µnts' drÐ µams, and his analysis of thÐ µ implication of drÐ µams for waking lifÐ µ. MorÐ µ than a cÐ µntury has passÐ µd sincÐ µ FrÐ µud publishÐ µd his initial drÐ µam-thÐ µory, IntÐ µrprÐ µtation of DrÐ µams: although its idÐ µas and subsÐ µquÐ µnt rÐ µvisions havÐ µ suffÐ µrÐ µd thÐ µir own problÐ µms of accÐ µptancÐ µ and rÐ µjÐ µction, at basÐ µ thÐ µy rÐ µmain vigorous and rÐ µsiliÐ µnt Ð µnough to Ð µnlightÐ µn somÐ µ aspÐ µcts of a postmodÐ µrn world (FrÐ µud, 1997). IndÐ µÃ µd, contÐ µmporary psychoanalytic litÐ µraturÐ µ continuÐ µs to Ð µngagÐ µ with drÐ µam-thÐ µory in both clinical and cultural sphÐ µrÐ µs, just as FrÐ µud himsÐ µlf did. This papÐ µr rÐ µfÐ µrs to thÐ µ productivÐ µ possibilitiÐ µs of drÐ µam-thÐ µory t o Ð µxplorÐ µ thÐ µ cultural product of advÐ µrtising. ThÐ µ objÐ µct of this work is an advÐ µrtising campaign introducing a Giorgio Armanis pÐ µrfumÐ µ; thÐ µ Ð µntirÐ µ campaign consists of four Ð µnigmatic imagÐ µs, six Ð µnigmatic words of ad copy, and a pÐ µrfumÐ µ bottlÐ µ. In othÐ µr words, this papÐ µr discussÐ µs and analyzÐ µs Giorgio Armanis Acqua di Gio camping, focusing on this pÐ µrfumÐ µs primary channÐ µls of distribution, targÐ µt audiÐ µncÐ µ, and Ð µxplaining thÐ µ major thÐ µoriÐ µs bÐ µhind thÐ µ campaign. As FrÐ µud instructs in his work, it is advisablÐ µ... to dividÐ µ a drÐ µam into its Ð µlÐ µmÐ µnts and to find thÐ µ associatioas attaching to ... fragmÐ µnts sÐ µparatÐ µly, ThÐ µrÐ µforÐ µ, it is important to takÐ µ Ð µach imagÐ µ from thÐ µ Aqua di Gio campaign and analyzÐ µ its pÐ µrsuasivÐ µ powÐ µr and influÐ µncÐ µ on thÐ µ consumÐ µrs mind. A non-analytic rÐ µading of this campaign might focus on idÐ µas of fÐ µmalÐ µ sÐ µxuality and plÐ µasurÐ µ; an insightful rÐ µading might bring in idÐ µas of bÐ µcoming a woman. In thÐ µ first ad (FigurÐ µ 1), thÐ µ visual rÐ µprÐ µsÐ µntation shows us only part of thÐ µ woman's facÐ µ: a word that might lÐ µad to thÐ µ associatÐ µd word unwholÐ µsomÐ µ which might lÐ µad furthÐ µr to thÐ µ associatÐ µd idÐ µa that thÐ µ woman is undÐ µsirablÐ µ. This liÐ µs in dirÐ µct opposition to thÐ µ othÐ µr Ð µlÐ µmÐ µnts of thÐ µ ad, which arÐ µ concÐ µrnÐ µd with nothing but dÐ µsirÐ µ, condÐ µnsÐ µd into both a writtÐ µn word and thÐ µ woman's gazÐ µ. Is this hÐ µr dÐ µsirÐ µ, or that of anothÐ µr? Is thÐ µ dÐ µsirÐ µ as ovÐ µrt as thÐ µ gazÐ µ, or is it pushÐ µd down (rÐ µprÐ µssÐ µd, unconscious) and insignificant, as thÐ µ word itsÐ µlf appÐ µars pushÐ µd down and insignificant? DoÐ µs this subordinatÐ µd position of thÐ µ word hold furthÐ µr mÐ µaning rÐ µgarding issuÐ µs of powÐ µr? NÐ µxt, thÐ µ word of dÐ µsirÐ µ is locatÐ µd on hÐ µr chÐ µÃ µk: advancing an association of chÐ µÃ µky - layÐ µring thÐ µ concÐ µpt of naughtinÐ µss or disobÐ µdiÐ µncÐ µ ovÐ µr that of dÐ µsirÐ µ and thÐ µrÐ µby giving somÐ µ possiblÐ µ justification for why thÐ µ woman might bÐ µ dÐ µsirablÐ µ - or undÐ µsirablÐ µ. ThÐ µ ovÐ µr-dÐ µtÐ µrmination of thÐ µ concÐ µpt of dÐ µsirÐ µ in all of thÐ µsÐ µ associations finally lÐ µads to thÐ µ possibility that this is not a small, insignificant dÐ µsirÐ µ, but rathÐ µr an ovÐ µrwhÐ µlming onÐ µ. In thÐ µ sÐ µcond ad, thÐ µ again croppÐ µd woman is Ð µvÐ µn morÐ µ unwholÐ µsomÐ µ: onÐ µ Ð µyÐ µ is missing from thÐ µ framÐ µ. Although shÐ µ is nakÐ µd, nÐ µithÐ µr hÐ µr posÐ µ nor hÐ µr gazÐ µ appÐ µar Ð µrotic. This lack of sÐ µxuality is supportÐ µd by thÐ µ loss of thÐ µ Ð µyÐ µ; a rÐ µprÐ µsÐ µntation of blindnÐ µss that FrÐ µud tÐ µlls us symbolizÐ µs OÐ µdipal castration. HÐ µr unclad body is womanly, in dirÐ µct opposition to hÐ µr childlikÐ µ posÐ µ; this advancÐ µs two associativÐ µ mÐ µanings: woman-child and child-woman. HÐ µr posturÐ µ might indicatÐ µ a fÐ µÃ µling of fÐ µar, but also involvÐ µs somÐ µ Ð µlÐ µmÐ µnt of sÐ µlf-soothing, as if shÐ µ wÐ µrÐ µ fÐ µÃ µling sad or abandonÐ µd. According to thÐ µ FrÐ µudian framÐ µwork, thÐ µ assumption must bÐ µ that all of thÐ µsÐ µ Ð µmotions arÐ µ prÐ µsÐ µnt. FurthÐ µr, thÐ µ location of thÐ µ ad copy A fÐ µÃ µling on hÐ µr bicÐ µp associatÐ µs thÐ µ fÐ µÃ µling with a musclÐ µ, indicating that thÐ µsÐ µ must bÐ µ strong fÐ µÃ µlings. YÐ µt whilÐ µ our attÐ µntion is on this musclÐ µ wÐ µ noticÐ µ it is slÐ µndÐ µr and undÐ µvÐ µlopÐ µd in appÐ µarancÐ µ; wÐ µ must now add thÐ µ opposing association of wÐ µaknÐ µss as wÐ µll. ThÐ µ sÐ µlf-holding posÐ µ prÐ µsÐ µnts a furthÐ µr association of inhibition, which lÐ µads us in still furthÐ µr dirÐ µctions: sÐ µxual inhibition, and (sÐ µlf) inhibition of movÐ µmÐ µnt, a drÐ µam-symbol rÐ µprÐ µsÐ µnting a conflict of will. What forcÐ µs of will arÐ µ in opposition hÐ µrÐ µ? Two idÐ µas arÐ µ callÐ µd into mind: inhibition vs. sÐ µxuality, and thÐ µ woman vs. thÐ µ child. ThÐ µ third ad (FigurÐ µ 3) is rich with sÐ µxual drÐ µam symbolism ThÐ µ young woman walks away from thÐ µ viÐ µwÐ µr into an undulating sÐ µa, arms hanging loosÐ µly at hÐ µr sidÐ µs, fingÐ µrtips brushing thÐ µ watÐ µr's surfacÐ µ, which is at an optimal lÐ µvÐ µl to pÐ µnÐ µtratÐ µ hÐ µr sÐ µxually. RÐ µcalling that watÐ µr in drÐ µam is oftÐ µn rÐ µprÐ µsÐ µntativÐ µ of malÐ µ sÐ µmÐ µn, and that thÐ µ pÐ µrfumÐ µ bottlÐ µ can stand as a symbol of thÐ µ fÐ µmalÐ µ gÐ µnitals, thÐ µ kÐ µy association hÐ µrÐ µ is that of sÐ µxual intÐ µrcoursÐ µ. NÐ µxt, thÐ µ ad copy also namÐ µs A provocation - which would litÐ µrally "stir things up." ThÐ µrÐ µ is litÐ µral Ð µvidÐ µncÐ µ for this, as thÐ µ watÐ µr is visibly agitatÐ µd around thÐ µ woman's buttocks. ThÐ µ association is clÐ µarly that of orgasm yÐ µt thÐ µ woman's loosÐ µ-limbÐ µd passivity is a visual opposition. ThÐ µ watÐ µr holds an additional mÐ µaning of lifÐ µ and birth - but thÐ µ idÐ µa of dÐ µparturÐ µ is a drÐ µam symbol for dÐ µath, and thÐ µ phrasÐ µ walk into thÐ µ sÐ µa raisÐ µs associations of suicidÐ µ. ThÐ µ associations of a strong conflict bÐ µtwÐ µÃ µn sÐ µx and lifÐ µ/dÐ µath arÐ µ strong. ThÐ µ final ad (FigurÐ µ 4) rÐ µplays thÐ µ symbolism of watÐ µr as sÐ µmÐ µn, but in a diffÐ µrÐ µnt mannÐ µr ThÐ µ pÐ µrfumÐ µ bottlÐ µ rÐ µmains as a symbol of both thÐ µ fÐ µmalÐ µ gÐ µnitals and thÐ µ pÐ µnis, but thÐ µ sÐ µa of dÐ µsirÐ µ is gonÐ µ. WÐ µt sand coats thÐ µ woman's hands, facÐ µ, and hair shÐ µ has bÐ µcomÐ µ a dirty girl. This notion is rÐ µinforcÐ µd by implication: rathÐ µr than thÐ µ sÐ µmÐ µn pÐ µnÐ µtrating thÐ µ woman, it is now in Ð µvidÐ µncÐ µ as thÐ µ Ð µjaculatÐ µ product of thÐ µ sÐ µnsual sÐ µa. SÐ µx that is procrÐ µativÐ µ has no visual rÐ µsiduÐ µ; such displays arÐ µ morÐ µ associatÐ µd with masturbation and pornography, making thÐ µ woman dirty or naughty. ThÐ µ masturbatory association is furthÐ µr rÐ µinforcÐ µd bv thÐ µ woman's sand-coatÐ µd sÐ µlf-carÐ µss of hÐ µr facÐ µ. ThÐ µ association of dÐ µsirÐ µ that accompaniÐ µd thÐ µ woman's gazÐ µ in thÐ µ first ad has bÐ µÃ µn rÐ µplacÐ µd by onÐ µ of apparÐ µnt satiÐ µty or satisfaction. ThÐ µrÐ µ is a strong thÐ µorÐ µtical background bÐ µhind thÐ µsÐ µ thÐ µoriÐ µs ThÐ µ first sÐ µt of associations prÐ µsÐ µnts an ovÐ µrwhÐ µlming and rÐ µprÐ µssÐ µd dÐ µsirÐ µ, ovÐ µrlaid with issuÐ µs of powÐ µr and disobÐ µdiÐ µncÐ µ. ThÐ µ sÐ µcond grouping also focusÐ µs on issuÐ µs of powÐ µr or morÐ µ corrÐ µctly, of sÐ µxual powÐ µrlÐ µssnÐ µss. ThÐ µ third sÐ µt prÐ µsÐ µnts thÐ µ conflict of sÐ µxual intÐ µrcoursÐ µ and passivity, ovÐ µrlaid by notions of lifÐ µ and dÐ µath. ThÐ µ last grouping focusÐ µs solÐ µly on satisfaction - but it is satisfaction dÐ µrivÐ µd from disobÐ µdiÐ µncÐ µ, dÐ µbasÐ µmÐ µnt, and a suggÐ µstion of pain, including thÐ µ thought that thÐ µ woman offÐ µrs hÐ µr body as a commodity for Ð µxchangÐ µ, an act of sÐ µlf-prostitution. If wÐ µ look at FrÐ µud's Еconomic ProblÐ µm of Masochism, wÐ µ find that thÐ µ pÐ µrformancÐ µs [of masochism] arÐ µ, aftÐ µr all, only a carrying-out of thÐ µ fantasiÐ µs in play thÐ µ manifÐ µst contÐ µnt is of bÐ µing... in somÐ µ way maltrÐ µatÐ µd, forcÐ µd into unconditional obÐ µdiÐ µncÐ µ, dirtiÐ µd and dÐ µbasÐ µd; furthÐ µr, thÐ µy placÐ µ thÐ µ subjÐ µct in a charactÐ µristically fÐ µmalÐ µ situation; thÐ µy signify, that is, bÐ µing castratÐ µd, or copulatÐ µd with... . To this point, it has bÐ µÃ µn dÐ µmonstratÐ µd only that drÐ µam-thÐ µory can offÐ µr an intÐ µrprÐ µtation of an advÐ µrtising tÐ µxt. Now thÐ µ following quÐ µstion must bÐ µ askÐ µd: Is thÐ µrÐ µ any mÐ µaningful association bÐ µtwÐ µÃ µn this drÐ µam-informÐ µd rÐ µading and thÐ µ way thÐ µ advÐ µrtisÐ µmÐ µnt appÐ µals to its audiÐ µncÐ µ or Ð µvÐ µn its Ð µffÐ µctivÐ µnÐ µss at inducing purchasÐ µ? RÐ µmÐ µmbÐ µr that FrÐ µud in IntÐ µrprÐ µtation of DrÐ µams statÐ µd ЕvÐ µry drÐ µam rÐ µvÐ µals itsÐ µlf as a psychical structurÐ µ which has a mÐ µaning and which can bÐ µ insÐ µrtÐ µd at an assignablÐ µ point in thÐ µ mÐ µntal activitiÐ µs of waking lifÐ µ. If thÐ µ viÐ µwÐ µr of an ad is sÐ µÃ µn as acting in thÐ µ rolÐ µ of a drÐ µamÐ µr, will thÐ µ wish fulfillmÐ µnt Ð µmbÐ µddÐ µd in thÐ µ ad's disguisÐ µd drÐ µam thoughts havÐ µ a psychically activating Ð µffÐ µct? ThÐ µrÐ µ arÐ µ thrÐ µÃ µ possiblÐ µ answÐ µrs: If thÐ µ viÐ µwÐ µr is "hÐ µalthy," i.Ð µ., has no rÐ µprÐ µssÐ µd wishÐ µs rÐ µgarding thÐ µ mattÐ µr, thÐ µ answÐ µr is no. If thÐ µ viÐ µwÐ µr doÐ µs havÐ µ rÐ µprÐ µssÐ µd wishÐ µs about matÐ µrial, but thÐ µy arÐ µ so sÐ µvÐ µrÐ µly rÐ µprÐ µssÐ µd as to bÐ µ inadmissiblÐ µ to consciousnÐ µss, thÐ µ ad will again is likÐ µly to havÐ µ no Ð µffÐ µct. HowÐ µvÐ µr, for thÐ µ viÐ µwÐ µr who possÐ µssÐ µs thÐ µ rÐ µprÐ µssÐ µd wish at thÐ µ lÐ µvÐ µl of fantasy hÐ µrÐ µ wÐ µ havÐ µ a possibility that thÐ µ drÐ µam-matÐ µrial will awakÐ µn thÐ µ dormant wish and producÐ µ an action; spÐ µcifically, thÐ µ possibility of product purch asÐ µ as an Ð µxchangÐ µ of thÐ µ symptom for thÐ µ idÐ µas. In conclusion, if thÐ µ viÐ µwÐ µr of an ad is sÐ µÃ µn as acting in thÐ µ rolÐ µ of a drÐ µamÐ µr, will thÐ µ wish fulfillmÐ µnt Ð µmbÐ µddÐ µd in thÐ µ ad's disguisÐ µd drÐ µam thoughts havÐ µ a psychically activating Ð µffÐ µct? ThÐ µrÐ µ arÐ µ thrÐ µÃ µ possiblÐ µ trajÐ µctoriÐ µs: If thÐ µ viÐ µwÐ µr is hÐ µalthy, which is has no rÐ µprÐ µssÐ µd wishÐ µs rÐ µgarding thÐ µ mattÐ µr, thÐ µ answÐ µr is no. If thÐ µ viÐ µwÐ µr doÐ µs havÐ µ rÐ µprÐ µssÐ µd wishÐ µs about matÐ µrial, but thÐ µy arÐ µ so sÐ µvÐ µrÐ µly rÐ µprÐ µssÐ µd as to bÐ µ inadmissiblÐ µ to consciousnÐ µss, thÐ µ ad will again is likÐ µly to havÐ µ no Ð µffÐ µct. HowÐ µvÐ µr, for thÐ µ viÐ µwÐ µr who possÐ µssÐ µs thÐ µ rÐ µprÐ µssÐ µd wish at thÐ µ lÐ µvÐ µl of fantasy hÐ µrÐ µ wÐ µ havÐ µ a possibility that thÐ µ drÐ µam-matÐ µrial will awakÐ µn thÐ µ dormant wish and producÐ µ an action; spÐ µcifically, thÐ µ possibi lity of product purchasÐ µ as an Ð µxchangÐ µ of thÐ µ symptom for thÐ µ rÐ µprÐ µssÐ µd idÐ µas.

Your Thoughts on Tone Essay Example | Topics and Well Written Essays - 250 words

Your Thoughts on Tone - Essay Example In â€Å"Second Home†, Haegele writes about how when she was a child, her father built her a doll house with his hands even though he could have purchased it (1). Haegele’s tone is nostalgic as she remembers how her mother told her about the way her father spent the winter nights building her the doll house. Haegele’s â€Å"Second Home† and Jackson’s â€Å"Growing up Black in the Whitest City in America† are similar in that both use a nostalgic tone to reminisce their childhood (1). Haegele remembers how her father natured her passion for playing with things that were authentic either because they had been handcrafted or been owned by others but did not spoil (1). As for Jackson, the memories are about how it was like to grow up a black boy in an almost all-white neighborhood. The difference in tones occurs when while Haegele uses an appreciative tone throughout the work, Jackson’s tone is more reflective. Haegele appreciates the fact that her father was caring enough to build her and her sister individual doll houses, Haegele is also appreciative of the fact that she can still play with objects that fascinate her, despite her age (1). Jackson uses a more reflective tone in trying to understand how he escaped the drugs, murders, and crimes that surrounded him in his youth (1). Jackson reflects that it was common sense that kept him alive and out of the penal system even when all around him were falling prey

The experience of inactive nurses returned to nursing after completing Essay

The experience of inactive nurses returned to nursing after completing a refresher course by Hammer and Craig - Essay Example The focus of the study was to highlight the experiences of nurses In Midwestern University who were returning to active service after completing independent refresher courses between the years 2000 and 2005 (Hammer and Craig, 2008). Generally, the primary purpose of the phenomenological research was to identify some of the experiences usually encountered by previously inactive nurses taking refresher courses before returning to active nursing practice. Refresher courses is one of the evidenced best practice practices that are increasingly being used in the health care system to improve the performance of professionals particularly after being inactive in the service. The researchers have effectively employed the use of a systematic inquiry and well structured methods to address some of their research questions. This is particularly important because use of evidence based practice in nursing is widely based on the previous researches. This paper critically analyzes the appropriateness of the qualitative research design used as well as the feasibility and effectiveness of the research article. Feasibility and significance of the study With regard to the feasibility and effectiveness of the research, a number of previous publications have revealed a growing shortage of nurses in our health in various healthcare institutions. ... after undergoing refresher courses is significantly important because it will provide more insight into some of the ways of mitigating the current shortage of nurses. For instance the described experiences of inactive nurses who are returning to practice can effectively be used in evidence based practice to help in the improve patient care in healthcare institutions. Appropriateness of the study design The research methodology used by the researchers has met most of the conditions necessary for research methodology congruence. For example some of the criteria adopted during the conduct of the research study included selecting participants who have successfully completed refresher courses and had been employed in active nursing for 6 month after completing the course, had time to participate in face to face interviews and were living round the research centers. In this regard, the criterion used in selecting the potential respondents not only ensured the effectiveness of the research but it also ensured that the researchers the prospective participants were best placed to effectively provide answers to some of the research questions. On the other hand, the use of face to face interviews provided the researchers with an opportunity to clarify any doubt to the participants and adapt the questions such as by rephrasing or repeating some questions. This is particularly necessary because it enables the researchers to ensure that the interview questions are well understood thereby improving the reliability of the responses. Additionally the use of face –to-face interviews also allowed the researchers to pick up nonverbal clues that may be unconsciously exhibited by the respondents. It is however worth noting that despite the effectiveness of this research method, face

2008 Summer Olympics Essay Example for Free

2008 Summer Olympics Essay Published by  © 2008 by Routledge, Taylor Francis Group. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, and recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America. Routledge, Taylor Francis Group, 270 Madison Avenue, New York, NY 10016. IM-1826 CONTENTS Introduction Chapter 1. Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of Sports and Sportscasting Chapter 3. The Economics of Sports, Sportscasters, and Sportscasting Chapter 4. Audiences for Sports and Sportscasting Chapter 5. The Role of Media in Sports and Sportscasting Chapter 6. Sociocultural Perspectives on Sports and Sportscasting Chapter 7. Practicum on Sportscasting Chapter 8. The Future of Sportscasters/Sportscasting Suggestions for Teaching Sportscasting Syllabus Critical Dates Student Profile Invitation for Sportscaster Speaker 5 7 13 19 25 33 41 55 61 65 67 69 73 75 Introduction Conceived as a supplement to Sportscasters/Sportscasting: Principles and Practices, this collection of exercises adds to the pedagogical mix. Following the outline of a broad approach to understanding the topic—which includes the history, economics, audience, media, sociology, practicality, and future concerns of sports and sportscasting, it has this general outline: Chapter l. Introduction to the study of sportscasters and sportscasting Chapter 2. The historical development of sports and sportscasting Chapter 3. The economics of sports, sportscasters, and sportscasting (sports advertisers and advertising, sport tourism, sports marketing and management, the sports-media complex, sportscasters’ earnings, and sports sponsorship) Chapter 4. Audiences for sports and sportscasting (U. S. audiences, international audiences, and special events) Chapter 5. The role of the media in sports and sportscasting (print media, broadcasting, and beyond, sportscasters—the â€Å"Jockocracy† issue, sportscasters as celebrities, and sportscaster profiles) Chapter 6. Sociocultural perspectives on sports and sportscasting (pervasiveness and salience of sports, role modeling/heroes, and issues—racial and gender consideration) Chapter 7. Practicum on sportscasting Chapter 8. Future concerns and considerations about sports and sportscasting Designed for teachers and students, as well as anyone interested in the topic, the Exercises in Sportscasting includes a range of ap5 6 EXERCISES IN SPORTSCASTING proaches. The idea here is that participants in this process will want to learn as much as they can about the subject. As you will see, each chapter offers several ways to enhance the learning process. Some chapters encourage discussions of topics with family and friends and/or in the classroom, and most are meant to get you both thinking and talking about sportscasting-related issues. There also are a number of bibliographic lists, encouraging further research on various topics, along with an approach to reporting on your reading that encourages critical thinking. Exercise 1. 4 is a â€Å"Fill in the blanks,† with the answers on the next page, as is Exercise 2. 3 â€Å"Sport history firsts,† and the essays in Exercise 2. 4 have suggested inclusions for answers. If you are interested in doing survey scholarship, there are two examples here: Exercise 4. 5 offers directions on how to get information on audiences for the Olympic Games, along with a sample and coding forms, and Exercise 5. 8 gives you a good background for interviewing sportscasters. In the hope that you use soft drinks, as suggested, you should enjoy Exercise 5. 6, â€Å"The Brent Musburger Drinking Game†Ã¢â‚¬â€ another way to monitor sportscasterspeak. There actually are a number of fun exercises here, as you will see. In terms of the practicum, you are asked to consider the field of sports journalism, examine sports cliches, construct a resume, analyze your voice, and actually practice sportscasting. As in anything else, the more you are willing to try these various activities, the more it will help you in the long run. This is, after all, only your beginning. After the exercises is a separate section focusing on the way this course has been taught in the past. It includes the following: 1. Syllabus 2. Critical Dates 3. Student profile 4. A suggested invitation for a sportscaster speaker Designed for teachers, this section is suggestive only, and is open to input—as is, in fact, this whole project. Your responses are encouraged, and I wish you well in your analysis of and/or career in sportscasting. Chapter 1 Introduction to Sports, Sportscasters, and Sportscasting Exercise 1. 1: Your Definition/Description of Sportscasting We all have our own experiences with the subject of sportscasting. Tell about yours, including your interest in the topic. At some point, give your own definition and/or description of sportscasting. In addition, what has been your personal experience with sportscasting and sportscasters? Have you met any sportscasters personally? Who are your favorites? Who are your least favorite(s)? Think about why, and share your thoughts. Exercise 1. 2: Globalization of Sports (book review) From the bibliography that follows, choose a book and critique it, including the following information: 1. The book: Full name of the title, author(s) name, when and where published and by whom, number of pages and illustrations. 2. Author(s): Who she or he is—profession, background, experience, and other publications. 3. Frame of reference: The writer’s point of view, or bias. Do you think she or he is qualified to write about this subject? Is the book based on personal experience? 4. Thesis: What is the main point here? Why do you think this book was written? Read the preface and the book jacket, if applicable. Give a brief description of the book in terms of its thesis, and give your opinion on how well it is supported. 7 8 EXERCISES IN SPORTSCASTING 5. Evidence: What kinds of arguments does the author use, and how successfully? Do you think the facts are valid? Are the conclusions under- or overstated, and how do they stand up? 6. Contribution to knowledge: What does this book add to both your education and that of others who might read it? Who might like to read this book? 7. Your evaluation of the book: Was it well written? Well organized? Would you read more books by this author? 8. Overall personal reaction: Was reading this book and writing this book report a worthwhile experience for you? Did you discuss this book with anyone? Bibliography on Globalization Allison, Lincoln (2006). The global politics of sport: The role of global institutions in sport. Oxford, UK: Routledge. Amis, John (2005). Global sport sponsorship. Oxford, UK: Berg Publishing. Andrews, David L. (2006). Sport-commerce-culture: Essays on sport in late capitalist America. New York: Peter Lang. Baimer, A. 2001. Sport, nationalism, and globalization: European and North American perspectives. Albany, NY: SUNY. Chandler, Joan M. 1988. Television and national sport: The U. S. and Britain. Urbana, IL: University of Illinois Press. Cronin, Mike and David Mayall (Eds. ) (1998). Sporting nationalisms. Oxford, UK: Taylor Francis, Inc. Eitzen, D. Stanley (Ed. ) (2004). Sport in contemporary society: An anthology, 7th ed. Boulder, CO: Paradigm Publishers. Foer, Franklin. 2004. How soccer explains the world: An unlikely theory of globalization. New York: Harper Perennial. Gems, Gerald R. (2006). The athletic crusade: Sport and American cultural imperialism. Lincoln: University of Nebraska Press. Houlihan, Barrie. 1994. Sport and international politics. NY: Harvester Wheatsheaf. Ingham, Alan G. and John W. Loy (eds. ) 1993. Sport in social development: Traditions, transitions, and transformations. Champaign, IL: Human Kinetics. Maguire, Joseph. 1999. Global sport: Identities, societies, civilizations. Cambridge, UK: Polity Press. Majumdar, Boria and Fan Hong (Eds. ) (2006). Modern sport the global obsession. Oxford, UK: Routledge. Miller, Toby, Geoffrey Lawrence, Jim McKay, and David Rowe (2001). Globalization and sport: Playing the world. London: Sage. Roche, Maurice (2001). Mega-events and modernity: Olympics and expos in the growth of global culture. London: Routledge. Instructor’s Manual 9 Sandvoss, Cornel. 2003. A game of two halves: Football fandom, television and globalisation. London: Routledge. Szymanski, Stefan and Andrew Zimbalist. (2005). National pastime: How Americans play baseball and the rest of the world plays soccer. Brookings Institution Press. Tomlinson, Alan and Christopher Young (Eds. ) (2006). National identity and global sports events. Albany: State University of New York Press. Van Bottenburg, Maarten and Beverley Jackson (2001). Global games. Champaign, IL: University of Illinois Press. Wenner, Lawrence A. (Ed. ) (1998). MediaSport. New York: Routledge. Westerbeek, Han and Aaron Smith (2003). Sport business in the global marketplace. New York: Palgrave Macmillan. Whannel, Garry (1992). Fields in vision: TV sport and cultural transformation. London: Routledge. Wilson, John. 1994. Playing by the rules: Sport, society, and the state. Detroit, MI: Wayne State UP. Exercise 1. 3: Sportscasting Firsts Lou Schwartz has put together a list of â€Å"Sportscasting Firsts, 1920Present,† available at http://www. americansporscasteronline. com, from American Sportscasters Online. Choose one of these events to research further, and feel free to add more to the list. Sept. 6, 1920 First Radio Broadcast of a Prizefight -Jack Dempsey versus Billy Miske WWJ Nov. 25, 1920 First Radio Play-by-Play Broadcast of a Collegiate Football Game Texas University versus Mechanical College of Texas WTAW Aug. 5, 1921 First Radio Broadcast of a Baseball Game-Pittsburgh Pirates versus Philadelphia Phillies Harold Arlin on KDKA Aug. 6, 1921 First Radio Broadcast of a Tennis Match Australia versus Great Britian, Davis Cup Harold Arlin on KDKA Oct. 5, 1921 First Radio Broadcast of a World Series- New York Yankees versus New York Giants Sandy Hunt and Tommy Cowan on WJZ Oct. 7, 1922 First Radio Chain Broadcast- WJZ and WGY transmitted a World Series game from the field Grantland Rice and Graham McNamee 10 EXERCISES IN SPORTSCASTING Nov. 24, 1923 First Radio Broadcast of the Annual Army Navy football game Graham McNamee Jan. 1, 1927 First Coast-to-Coast Radio Program Univ. of Alabama versus Stanford originating from Pasadena, California, broadcast from the Rose Bowl NBC network May 17, 1939 First Televised Sports Event Columbia versus Princeton baseball Bill Stern on NBC Aug. 26, 1939 First Television Broadcast of a Pro Baseball Game Cincinnati Reds versus Brooklyn Dodgers Red Barber on W2XBS Oct. 22, 1939 First Television Broadcast of a Pro Football Game-Brooklyn Dodgers versus Philadelphia Eagles W2XBS Feb. 25, 1940 First Television Broadcast of a Hockey GameNew York Rangers versus Montreal Canadiens -W2XBS Feb. 28, 1940 First Televsion Broadcast of a Basketball Game Fordham versus U. of Pittsburgh W2XBS Sept. 30, 1947 First Televised World Series-New York Yankees versus Brooklyn Dodgers aired on three stations: WABD, WCBS, WNBT -Bob Edge, Bob Stanton and Bill Slater Oct. 3, 1951 First Coast-to-Coast Television Broadcast of a Baseball Game-NY Giants versus Brooklyn Dodgers, Game 3 of NL playoffs. Giants win on Bobby Thomson’s homerun known as the â€Å"Shot Heard ’Round the World. † Aug. 26, 1955 First Color Television broadcast Davis Cup match between Australia and the U. S. NBC July 23, 1962 First Satellite Telecast via Telstar Communications included portion of Chicago Cubs versus Philadelphia Phillies from Wrigley Field Jack Brickhouse Jan. 15, 1967 First Television Broadcast of a Football Championship- Green Bay Packers versus Kansas City Chiefs Jack Buck Nov. 8, 1972 First Sports Telecast by HBO New York Rangers versus Vancouver Canucks from Madison Square Garden reaches HBO’s 365 subscribers in Wilkes Barre, Pa. Marty Glickman Instructor’s Manual 11 Aug. 16, 1976 First Pro Football Game Outside the United States- St. Louis Cardinals versus San Diego Chargers in Japan- Jack Buck Aug. 3, 1993 First Woman to do Television Play-by-Play of a Baseball Game -Colorado Rockies versus Cincinnati Reds Gayle Gardner on KNGN-TV in Denver Exercise 1. 4: Fill in the Blanks 1. The evolution of sportscasting has gone from sports reporting for information to in terms of its profitability. 2. Sportscasting is a $ industry. 3. Television executives and advertisers are primarily interested in sportscasters who can . 4. Super Bowl hype helps draw audiences of (number) viewers with advertising costing $ per minute.at ABC is credited with helping that network become 5. known for its sports, introducing shows like Wide World of Sports in 1967 and Monday Night Football in 1970. 6. Women sportscasters, although few in number, include: , , and . 7. According to Red Barber, was the first genuine pioneer in radio sports announcing. 8. In the 1960s, the annual number of network hours of sports programming was 787; in the 1970s, 1,340; and now it is . in advertising for 9. The major networks sell about $ sports. 10. Leading sportscasters currently earn salaries of -figure incomes. 11. Sporting events created for television, such as celebrity tennis or billiards, The Skins Games, battles of network â€Å"superstars,† and shows like them are called . 12. ABC paid $ for rights to the 1984 Los Angeles Olymfor the 1988 Calgary Olympics, and NBC paid pics, $ $ for the 2006 Torino Olympics and 2008 Beijing Olympics. 13. Americans spend about % of our gross national product (GNP) on sports. 12 EXERCISES IN SPORTSCASTING 14. Sports marketing statistics show corporate sponsorship costs of $ for endorsements from sports figures, and about on event sponsorship and participation. $ 15. My personal favorite sportscaster is: . Answers 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Infotainment Multibillion dollar industry Draw and sustain audiences 140+ million viewers, with advertising costing $2 million per thirty seconds Roone Arledge Mary Carillo, Gayle Gardner, Robin Roberts, Lesley Visser, etc. Major J. Andrew White 24/7 ABC $1. 33 billion, CBS $1. 43 billion, NBC $472 million, ESPN $1. 16 billion and ESPN2 $219 million, Fox $1. 18 billion, and TNT $221 million. Seven â€Å"Trashsports† ABC—$225 million 1984; $309 million 1988; NBC—$1. 5 billion for 2006 and 2008 One (1) percent $900 million for endorsements, $7. 7 billion for sponsorships (students’ choice) Chapter 2 The Historical Development of Sports and Sportscasting Exercise 2. 1: Oral Histories on Sports, Sportscasters, and Sportscasting Probably the best way for you to understand and appreciate the history of sports and sportscasting is by talking to people who have experience with the past. Let me suggest that you conduct interviews with two persons—preferably one male and one female, preferably separately, preferably both born before or during World War II about their early memories with sports, sportscasters, and sportscasting. Use your own knowledge about the history, economics, politics, content trends, and sociocultural implications of radio and television in your interviews. Prompt your interviewees to remember some of their favorite early programs, performers, even advertisers. Write up a summary of your findings, including detailed descriptions on when and where the interviews were performed, how long they lasted, whether you tape-recorded responses and/or wrote them down, whether or not those responses are reported verbatim, and overall how you felt about the survey procedure. Also, provide detailed descriptions about the persons you interviewed, especially demographically. This method has proven to be a fascinating way to learn history, and old-timers really enjoy the process. Be sure to thank them for sharing their memories! Exercise 2. 2: Hype in Sports History Often, we might wonder about what is hyped in sports history, and what might be ignored. As a sports scholar, you might consider the 13 14 EXERCISES IN SPORTSCASTING following approach to sports media criticism of television and/or film: 1. Who are the actors in this episode or series, and what roles do they play? 2. Who made the program or movie: production company, producer, director, writer, director of cinematography, and so on? Have I seen other works by these people? Is it pertinent to know and mention them? 3. Do I like this episode or movie? Why? Why not? 4. Have I been fair with this episode or movie after only one viewing, or should I see it a second time to see what I might have missed? 5. What biases might I have toward the episode or movie’s star(s), director, and/or subject matter? 6. Have I been as objective as possible? Have I used examples to support my views? Have I been prejudiced by my attitude toward the episode or movie’s theme or plot? Have I described it accurately? Exercise 2. 3: Sports History Firsts Fill in the blanks. 1. The first successful sports broadcast in the United States: 2. In baseball, this broadcast took place during its 53rd season: . 3. Describe the first World Series sportscast: ________________ __________________________________________________ __________________________________________________ __________________________________________________ 4. Jack Graney, the first ex-athlete to occupy the broadcast booth, became known as: __________________________________. 5. The first Olympic Games broadcast for the American public were: ____________________________________________. 6. Davis Cup, the first tennis match, had reportage on this date: _________________________________________________. 7. The first broadcast of a college football game was: __________. 8. Radio covered the first boxing match between whom: _______. Instructor’s Manual 15 9. The first live sporting event on television was: _____________. 10. Regarding the print media, what was the first sport magazine to debut in the 1820s: __________________________________. 11. The newspaper that had the first distinct sports section: ______. 12. Name the first daily newspaper totally devoted to sports, with regional sections: ___________________________________. 13. HBO’s first regional sportscast: ________________________. 14. ESPN, the first twenty-four-hour all-sports cable network, began: _____________________________________________. 15. Ted Turner’s Goodwill Games first began: ________________. Answers 1. April 11, 1921, when the Pittsburgh Post’s sports editor, Florent Gibson, did the play-by-play over station KDKA, describing the no-decision fight between Johnny Ray and Johnny Dundee at Pittsburgh’s Motor Square Garden. 2. August 5, 1921, broadcast by Harold Arlin—Pittsburgh Pirates defeating the Philadelphia Phillies 8-5. 3. Thomas Cowan, sitting in a New York studio, recreated for the radio audience over stations WJZ and WBZ the 1921 World Series on October 5, as the New York Giants defeated the New York Yankees 5-3. Grantland Rice did the play-by-play. 4. â€Å"The Voice of the Indians,† 1932. 5. 1932 radio reports from Lake Placid for the winter games, Los Angeles for the summer games. Ted Husing provided summaries on WABC in New York. 6. August, 1921 over KDKA. 7. November 5, 1921, with Harold Arlin of KDKA covering Pittsburgh versus West Virginia; he yelled so hard at one touchdown that he knocked the station off the air. 8. Over WJY in 1921, the world heavyweight championship prize fight between Jack Dempsey and George Carpentier of France. 9. The second game of a baseball double-header between Columbia and Princeton, covered by Bill Stern out of New York’s Baker Field on May 17, 1939. 10. William Trotter Porter’s Spirit of the Times. 11. William Randolph Hearst’s New York Journal, 1895. 12. Frank DeFord’s The National, which debuted January, 1990. 16 EXERCISES IN SPORTSCASTING 13. 1972 hockey game between the New York Rangers and Vancouver Canucks. 14. September, 1979. 15. 1986. Exercise 2. 4: Essays 1. Describe the broad trends that best depict qualifications of what makes and have made the best sportscasters over the years. 2. Trace the developments from sports journalism to sports broadcasting. 3. Discuss sportscasters themselves: as sponsors, celebrities/stars, as fans’ favorites, as former athletes (â€Å"jockocracy†), and as newscasters. 4. Outline some of the distinctions of the symbiosis between media and sport. Suggested Essay Answers 1. In the early days, voice was the most distinguishing characteristic. Review the Waldo Abbott 1941 quotation about phraseology, diction, rules, and regulations, and review some early sports journalists. The second phase of sportscasting concentrated more on knowledge of sport, and began the practice known as â€Å"jockocracy. † Currently, it appears that knowledge of television is what is critical. Consider Marty Glickman’s suggestion that succinctness, self-discipline and awareness of the action are the criteria. Still today the demographics of sportscasters remain pretty much within the purview of white males, aged thirty to fifty. It is found that local/regional sportscasters differ greatly from national network ones, the former being more involved personally with the teams. 2. Bruce Garrison shows how sports reporting is becoming more professional—list some examples. We are thought to be in the â€Å"age of realism†Ã¢â‚¬â€what Karmer (1987) calls the double whammy of electronic media and tabloid journalism, such that the rules are being rewritten. Print was revolutionized by the introduction of USA Today— especially graphics, statistics, and wide-ranging sports coverage. But so far no newspaper has caught on; even though The National was well done, sports fans today mostly depend on television and the Internet for their coverage. Television itself has revolutionized sports Instructor’s Manual 17 coverage, from ABC in the 1970s to the introduction of ESPN and other 24/7 sports channels. We have moved from game stories centered on quotes from players and coaches and postgame trips to the locker room to instant messaging and â€Å"reality† monitoring. It becomes sobering to realize how we are moving from being told about sports to choosing what stories we want to follow; in other words, we are increasingly becoming more active in the process. 3. Cite some examples of sportscasters as sponsors, and then consider the issue of how some of them become bigger than the events they are covering. Who are â€Å"homers†? Who are former athletes? Who are newsmakers? Include considerations of race, gender, homophobia, and the like. 4. What is real relative to sportscasting? What differences are there between how reportage is received from print media, radio or television, the Internet, iPods, and other technologies? Discuss various production techniques, such as slo-mo replays, time-lapse shots, telestrators, wireless microphones, cameras attached to items like pucks, and how they might determine how a story is delivered. And consider how editing and videotaping have revolutionized not only what we see but also when and how we see it—remote controls, Tivos, and general zipping and zapping of ads and programs. The potential for great sports viewing, and for learning about new sports and other countries’ sports, is outstanding—but will we settle for the same old/same old? Will we ask more from our sports, and from our sportscasters? Chapter 3 The Economics of Sports, Sportscasters, and Sportscasting Exercise 3. 1: Sports Tourism As one of the fastest-growing niche markets in the more than $500 billion tourism industry, sports tourism encourages us to participate directly, such as on ski trips, at golf or tennis camps, on theme cruises, or as spectators for events such as the Olympic Games, Super Bowl, World Cup, and the like. Tell about your own experience in sports tourism. You might want to refer to some of these books: Brabazon, Tara (2006). Playing on the periphery: Sport, identity and memory. London: Routledge. Gibson, Heather (2006). Sport tourism. New York: Routledge. Higham, James (2004). Sport tourism destinations: Issues, opportunities and analysis. Burlington, MA: Butterworth-Heinemann. Hinch, Thomas and James E. S. Higham (2004). Sport tourism development. Clevedon, UK: Channel View Books. Hudson, Simon (Ed. ) (2002). Sport and adventure tourism. Binghamton, NY: The Haworth Press. Ritchie, Brent W. and Daryl Adair (Eds. ) (2004). Sport tourism: Interrelationships, impacts and issues. Oxon, UK: Multilingual Matters. Robinson, Tom (2004). Sports tourism: An introduction. Boston, MA: Thomson Learning. Robinson, Tom, Sean Gammon, and Ian Jones (2003). Sports tourism: An Introduction. London: Continuum. Rowe, David and Geoffrey Laurence (Eds. ) (2000). Tourism, leisure, sport, and critical perspectives. Cambridge University Press. Ryan, Chris (2003). Recreational tourism: Demand and impacts. Celevedon, UK: Channel View Publications. 19 20 EXERCISES IN SPORTSCASTING Scarrott, Martin (Ed. ) (1999). Sport, leisure and tourism information sources: A guide for researchers. Butterworth-Heinemann. Standeven, Joy and Paul DeKnop (1999). Sport tourism. Champaign, IL: Human Kinetics. Turco, Douglas Michele, Roger S. Riley, Kamilla Swart (2002). Sport tourism. Morgantown, WV: Fitness Information Technology. Van Der Wagen, Lynn (2002). Event management: For tourism, cultural, business, and sporting events. Prentice-Hall. Weed, Mike and Chris Bull (2003). Sports tourism: Participants, policy and providers. Burlington, MA: Butterworth-Heinemann. Exercise 3. 2: The Economics of Sports (book review) From the bibliography, choose a book and critique it, including the following information: 1. The book: full name of the title, author(s) name, when and where published and by whom, number of pages and illustrations. 2. Author(s): who she or he is—profession, background, experience, and other publications. 3. Frame of reference: the writer’s point of view, or bias. Do you think he or she is qualified to write about this subject? Is the book based on personal experience? 4. Thesis: what is the main point here? Why do you think this book was written? Read the preface and the book jacket, if applicable. Give a brief description of the book in terms of its thesis, and give your opinion on how well it is supported. 5. Evidence: what kinds of arguments does the author use, and how successfully? Do you think the facts are valid? Are the conclusions under- or overstated, and how do they stand up? 6. Contribution to knowledge: what does this book add to both your education and that of others who might read it? Who might like to read this book? 7. Your evaluation of the book: was it well written? Well organized? Would you read more books by this author? 8. Overall personal reaction: was reading this book and writing this book report a worthwhile experience for you? Did you discuss this book with anyone? Instructor’s Manual. Bibliography on General Sports Economics 21 Andrews, David L. (Ed. ) (2001). Michael Jordon, Inc: Corporate sport, media culture, and late modern America. Albany: State University of NY Press. Andrews, David L. (2006). Sport-commerce-culture: Essays on sport in late capitalist America. New York: Peter Lang. Aris, Stephen (1990). Sportsbiz: Inside the sports business. London: Hutchinson. Fizel, John, Elizabeth Gustafson, and Lawrence Hadley (Eds. ) (1999). Sports economics: Current research. Westport, CT: Praeger. Goff, Brian L. and Robert D. Tollison (eds. ) (1990). Sportometrics. College Station, TX: Texas AM UP. Gorman, Jerry and Kirk Calhoun (1994). The name of the game: The business of sports. NY: John Wiley Sons. Graham, Peter J. (Ed. ) (1994). Sport business: Operational and theoretical aspects. Madison, WI: WCB Brown Benchmark. Hofmann, Dale and Martin J. Greenberg (1989). Sports$biz: An irreverent look at Big Business in pro sports. Champaign, IL: Human Kinetics. Klatell, David A. and Norman Marcus (1988). Sports for sale: Television, money, and the fans. New York: Oxford. Rosentraub, Mark S. (1997). Major League losers: The real cost of sports and who’s paying for it. New York: Basic Books. Sheehan, Richard G.( 1996). Keeping score: The economics of Big-Time sports. South Bend, IN: Diamond Communication. Staudohar, Paul D. and James A. Mangan (Eds. ) (1991). The business of professional sports. Urbana, IL: University of Illinois Press. Walsh, Adrian (2006). Ethics, money sport: This sporting mammon. New York: Routledge. Weiss, Ann E. (1993). Money games: The business of sports. Boston, MA: Houghton Mifflin. Bibliography on Law/Legal Issues Berry, Robert C. and Glenn M. Wong (1993). Law and business of the sports industries: Common issues in amateur and professional sports. Westport, CT: Praeger. Champion, Walter T. , Jr.(1993). Sports law in a nutshell. St. Paul, MN: West Pub. Cotton, Doyice J. and T. Jesse Wilde (1997). Sport law for sport managers. Dubuque, Iowa: Kendall/Hunt. Cozzillio, Michael J. and Mark S. Levinstein (1997). Sports law: Cases and materials. Durham, NC: Carolina Academic Press. Dougherty, Neil J. (1994). Sport, physical activity, and the law. Champaign, IL: Human Kinetics. Fotiades, John M. (1989). You’re the judge: How to understand sports, torts courts. Worcester, MA: Edgeworth and North Books. 22 EXERCISES IN SPORTSCASTING Greenberg, Martin J. (1993). Sports law practice. Charlottesville, VA: Michie Co. Greenfield, Steve and Guy Osborn (Eds. ) (2000). Law and sport in Contemporary society. London: Frank Cass. Hladczuk, John (Comp. ) (1991). Sports law and legislation: An annotated bibliography. New York: Greenwood Press. Jarvis, Robert M. and Phyllis Coleman (1999). Sports law: Cases and materials. St. Paul, MN: West Group. Jones, Michael E. (1999). Sports law. Upper Saddle River, NJ: Prentice-Hall. Lowe, Stephen R. (1995). The kid on the sandlot: Congress and professional sports, 1910-1922. Bowling Green, OH: Bowling Green State University Popular Press. O’Leary, John (Ed. ) (2001). Drugs and doping in sport: Socio-legal perspectives. London: Cavendish. Quirk, Charles (Ed. ) (1996). Sports and the law: Major legal cases. New York: Garland. Shropshire, Kenneth L. (1990). Agents of opportunity: Sports agents and corruption in collegiate sports. Philadelphia, PA: University of Pennsylvania Press. Tokarz, Karen (1986). Women, sports, and the law: A comprehensive research guide to sex discrimination in sports. Buffalo, NY: W. S. Hein. Weiler, Paul C. (2000). Leveling the playing field: How the law can makes Sports better for the fans. Cambridge, MA: Harvard UP. Weiler, Paul C. and Gary R. Roberts (1993). Cases, materials and problems on sports and the law. St. Paul, MN: West Pub. Wong, Glenn M. (1994). Essentials of amateur sports law. Westport, CT: Praeger. Wong, Glenn M. and T. Jesse Wilde (1994). The sport lawyer’s guide to legal periodicals: An annotated bibliography. Buffalo, NY: W. S. Hein. Yasser, Raymond L. (1985) Torts and sports: Legal liability in professional and amateur athletics. Westport, CT: Quorum Books. Yasser, Ray, James R. McCurdy, and C. Peter Goplerud (1990). Sports law: Cases and materials. Cincinnati, OH: Anderson. Bibliography on Sports Marketing/Management Brooks, Christine M. (1994). Sports marketing: Competitive business strategies for sports. Englewood Cliffs, NJ: Prentice Hall. Cuneen, Jacquelyn and M. Joy Sidwell (1994). Sport management Field experiences. Morgantown, WV: Fitness Information Technology. DeSensi, Joy T. and Danny Rosenberg (1996). Ethics in sports management. Morgantown, WV: Fitness Information Technology. Graham, Stedman, Joe Jeff Goldblatt, and Lisa Delphy Neirotti (2001). The ultimate guide to sports marketing. New York: McGraw-Hill. Howard, Dennis R. and John L. Crampton (1995). Financing sport. Morgantown, WV: Fitness Information Technology. Jones, Ian (2003). Research methods for sports studies. New York: Routledge. Instructor’s Manual 23 Masteralexis, Lida Pike, Carol A. Barr, and Mary A. Hums (Eds. ) (2004). Principles and practices of sports management. 2nd ed. Gaithersburg, MD: Aspen. McDonald, Mark A. and George R. Milne (1999). Cases in sports marketing. Sudbury, MA: Jones and Bartlett. Miller, Lorik (1997). Sport business management. Gaithersburg, MD: Aspen. Milne, George R. and Mark A. McDonald (1999). Sports management: Managing the exchange process. Sudbury, MA: Jones and Bartlett. Mullin, Bernard J. , Stephen Hardy, and William A. Sutton (1993). Sport marketing. Champaign, IL: Human Kinetics.

Are Group Rights Justified? :: essays research papers fc

Are differentiating measures justified in the name of a group right or interest or should they be condemned as violating the rights of individuals to equal treatment? It has been argued that differentiating measures that grant rights exclusively to groups are unjust as they trespass on the individual’s fundamental right to equal treatment. This essay seeks to prove that when applied in a fair manner group rights can enhance the equality of treatment received by the individual. The notion that equal treatment is of vital importance and that discrimination is immoral is widespread. The interpretation of â€Å"equal treatment† and â€Å"discrimination† however, is not . For some, equal treatment implies that each individual will be treated in the exact manner all other individuals are treated. There should be no distinction made between race, sex, religion or language in order to allow individuals receive preferential treatment because of their membership of a certain group. Others argue that if each person is given exactly the same rights regardless of race, sex, religion or language then members of minorities are put at a disadvantage and equal treatment is impossible. In order to justify the entitlement of certain groups to exclusive rights it is important to define what the exclusive rights are. According to Baker these rights can be divided into two groups, those pertaining to intra-groups relations and those pertaining to inter group rights. The first type of rights involves relationships between group members and may lead to individual oppression. For example if a particular religious group were given the right to legally prohibit marriages of its members to non-members this would be unjust. Individual freedom, in such a case, would be subverted for the sake of solidarity. Intra groups rights can be very treacherous to individual rights especially in theocratic and patriarchal cultures where there is a huge danger that women will be oppressed . Having established that intra-groups are potentially subversive and therefore undesirables the remainder of this essay will deal with inter group rights. Inter-group rights pertain to relationships between different groups. Inter-groups rights can, therefore, only exist in a pluralist state. Such preferential treatment seeks to protect a minority group against the larger society. The belief is that these rights will rule out the unfair advantage members of the majority group may have over members of the minority and will prevent marginilisation and segregation of the minority . These special rights can take various forms.

Fosdick Case Study Essay

1.How should Fosdick respond to the immediate situation? Fosdick should respond to the immediate situation by contacting Robert Easter letting him known the situation and asking how he would like to handle the situation. 2.What controls, of the types discussed in this chapter, might have been used by Red Spot Markets to reduce or eliminate the problems discussed in the case? Red Spot can have the products to continuously move through the process to reduce or eliminate the problems discussed in this case. If the packages are continuously moving through the process the package will not be sitting and the employees chances will be lessen for theft. 3.What longer-range steps should Fosdick take to control the operations of the Providence distribution center? Fosdick should try revamping the inventory control process by changing the process so the packages can continuously move in and out. He should also restructure the employee shifts and lunch schedules so there will be continuous operations throughout the day. 4.What longer-range steps should Fosdick take to improve the Providence distribution center’s productivity? Long Range Steps: †¢Implement a reward system that will provide the employees with a bonus (financial or time) to push more packages through the system †¢ Implement modern technology to gage and monitor employee performance by utilizing handheld devices †¢Replacing current employees 5.What longer-range steps can Fosdick take to reduce the distribution center’s high rate of shrinkage? Reduce shrinkage †¢Provide employees with a safe and secure way to report employee theft where they are able to remain anonymous. †¢Placing a severe penalty program in place for theft or even attempted theft †¢RFID tags †¢Placing items up high that must remain in the warehouse overnight and locking the forklifts making the merchandise not easily accessible for pilfering. †¢Placing seals on the merchandise and having each handler inspect the seal and document the status of the seal as it passes through each handler. 6.Assume that Fosdick decides that the practice of free lunches from the opened cases of goods must be stopped. Develop and present the arguments he should give in a meeting with the union shop steward. I have noticed the employees are opening some of the boxes and taking items to make their lunch. I do not believe this is in the best interest of the company and it is considered pilfering. I assume these employees have been doing this for quite some time since when I stumbled upon what they were doing, the remark I received was â€Å"this was a non-contract fringe benefit†. This should not be the case since this is a loss in inventory within the company. I believe there are other ways to compensate employees and this is not one of the ways. 7.(This is a continuation of Question 6.) Assume, instead, that you are the union shop steward. Develop and present your argument that the free lunches represent a long- standing employee benefit enjoyed by the distribution center’s employees and that management’s attempt to stop them is a breach of an unwritten contract and will be resisted. Mr. Fosdick, we understand your sincere concern for company productivity and success; however, we are unable to do anything about your request at this time. We allow our employees to free lunches on the company as it represents long term employee benefits and stopping them will be a breach of an unwritten contract and will be resisted. This is one of the small things we allow to occur as it leads to happy employees and good productivity. 8.Much of the situation described in the case seems to evolve around the personality of T. D. Bigelow. How should he be treated? Why? T.D Bigelow should be handled according to company policy. He should understand his role and operate in his role toward company success. This should be done as an example to the other employees since they are watching and will follow what they believe one person is allowed to do.

Personal Statement Practicing Law - 1564 Words

A profession I’ve always admired and one I feel would be a great fit for me is practicing law. Yes, I want to become a lawyer. It is a sturdy profession, and is a necessity amongst people, businesses, couples, and the list goes on and on. I have always enjoyed saying what was on my mind, and interacting with people. I enjoy long conversation and arguing thoughts and opinions. To be perfectly honest, I like to be right and use logic and reason to justify my ideas. These are traits that make a good lawyer, and I feel that I possess most of them. In accordance with my desire to become a successful lawyer, my personality test would support my want to practice law as it has determined that I am a ISTP. This means for the most part I am a†¦show more content†¦So what kinds of abilities must a lawyer have? There are many important qualities a lawyer must have in order to be successful. The Occupational Outlook Handbook gives a very nice summary of the kinds of skills make a well- established lawyer. Certain skills needed include: analytical skills, interpersonal skills, problem-solving skills, research skills, speaking skills, and writing skills (Occupational Outlook Handbook, 2014-15). Lawyers help their clients resolve problems and issues. It would seem necessary that a lawyer would be able to analyze data and recommend possible solutions to the problem. Also, you are representing someone else and for this reason you must gain the respect and confidence of your client. They will be sharing personal information with you, and it’s only natural that they would be very timid. You need to be able to communicate with them in order to gain their trust. Now, what may arguably be the biggest challenge for a lawyer is to not become emotionally involved with your client. In order to solve the problem, you must be able to objectively evaluate the problem. You do not want your own feelings clouding your ability to see the problem clearly. Research skills a re crucial considering you will be conducting a substantial amount of research for different cases. All lawyers need to be able to find what applicable laws and regulations apply to a specific matter and be able to state their case clearly and quickly. Again, lawyers are hired byShow MoreRelatedQuebec’s proposed Charter of Value exists to certify the rights and values of its society, while800 Words   |  4 Pagesfirst glance convey the impression of an innocent law, in my opinion, it is actually a nonsensical charter. This nonsense is expressed in the fact that prohibition would be imposed on religious clothing such as hijabs, kippas, turbans and larger than average crucifixes for public employees. As a result, the inherent freedom that dwells the Quebec would be impeded, and therefore create incessant frustrations. 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