Causes and Solutions for Crime Essay

Crime is a serious issue of many countries in the contemporary society; in particular, the crime rate gradually increases annually in some sectors worldwide. There are two main causes and one solution of crime that will be illustrated in this article. The first cause is poverty, which is seemed to be the principal cause of crime. People cannot survive without food; however, In some areas, the poor do not have sufficient money to buy food or other necessities. The only way to maintain their lives is to steal or rob, which leads to crimes. The second reason is the violence from media. There are many films and teleplays including violence, which provides individuals negative influences. Some people want to emulate the hero in films; therefore, they performance as the actors who destroy attributes in films, but these behaviors in reality is illegal. Especially, teenagers are easily to be affected and tend to imitate, so the crime rate of the young has raised annually. The authorities need to adopt necessary measures to resolve this problem. For poverty, it has to narrow the gap between the poor and the rich, that is, the government should tax more from the rich and relieve the poor. For TV violence, television and film rating system need to be strictly implemented. Moreover, parents should supervise their children and restrict the time of watching TV. To conclude, poverty and TV violence are main reasons of crime. The authorities need to have efficient solutions such as tax balance policy and film rating system to decrease the rate of crime and defend their populace. Read more: Crime Rate in India

Lord of the Flies: Savagery vs Civilization Essay

An innocent pig in a jungle nibbles on grass in the early morning. The pig squeals whilst his head snapped off with a boy as its last image it would ever witness. â€Å"He who makes a beast of himself gets rid of the pain of being a man† is a quote which widely relates to the novel, Lord of the flies, and creates a comparison of how it’s like to be civilized and savage. The characters in the story represent the difference between being a beast and being civilized by showing responsibility, coming of age, and rationalism. First of all, responsibility plays a huge role in this story for responsibility resembles a man of civilization and leadership. Being a civilized government is no easy task in comparison to being a savage. Ralph tried to form a government with his reliance to the conch and portrayed responsibility through his willingness to keep everyone together. In the beginning of the novel, Ralph was the boy who maintained order. He does so by using the conch as power to create assemblies and positively mannered conversations. He is a boy who decides from right or wrong and acts upon situations. For example, the littluns could not live on their own and could not feed or protect each other. The littluns soon became scared of the rumour about a â€Å"beast†. With this knowledge, Ralph creates shelters for the littluns to hide. This created a sense of safety and protection. In addition, Ralph demonstrates how he can problem solve as a leader. Jack comes into the picture and takes care of the boys when he fulfills his duty as a leader and decides to hunt for food. Food is a huge priority because the boys were only left to eat fruits from the island which caused diarrhea. With Jack acting like a leader, he decides to hunt animals for food. In short, being a civilized being is no easy task. Secondly, characters in the novel are carefree and free to do what they please. Ralph and the others became the adults and went through the difficult of babysitting everyone to be rescued whilst the rest took the easy path and went to have fun. The boys progressed from being well-behaved, orderly children to blood thirsty hunters. The boys on the island excluding, Ralph, Piggy, and Simon, all did what they wanted to do. They thought of the island as a place for joy and fun. They did what they wanted to regardless of the consequences. For example, the littluns all played in the water and the jungle while Ralph was creating shelters for everyone. Being a leader is not an easy task for not everyone can be expected to fulfill tasks. As mentioned previously, the littluns feared a beast or a monster which they thought had roamed the island. With this in mind, Jack takes complete advantage and decides to use his power to calm the littluns, but what really feared the littluns was Jack himself. The littuns has developed their loss of innocence and have been drowned in fear and follows Jack as a leader. They become carefree and do whatever they want which applies to Jack as well. Jack finds clay ont he island and uses it as a way to cover his face. This is symbolic because the time Jack puts on the mask, he becomes a different person and takes on a different persona. As he put the mask on, he threw away his old self and emotions. He kills Simon and watches the death of Piggy with no shame or guilt. He has permanently changed himself. Therefore, being a savage and following your id is a simple task. Last but not least, the children in the novel showed rationalism and some were fully aware of the predicament they were caught in. As the novel progresses, the majority of the characters lost there viewpoints and completely forgot about the rescue. While Ralph, Simon, and Piggy were working hard on being rescued, Jack became obsessed with the nonsense of hunting and gaining power. Jack chose to do what everyone else wanted to do, and that was to have fun. In the beginning of the novel, Ralph prioritized the rescue and wanted to maintain the fire for outsiders to possible see for rescue. Jack promised to keep the fire going with his hunters, but soon failed to do so when he retreated his group in order to hunt for a pig. He has lost the objectives that he should have achieved. As Piggy was represented as the weak and helpless, yet smart and resourceful, he was the character who was most consumed by the conch. He wanted to maintain order and civilization. Jack also said to follow rules and later on became a hypocrite and backstabbed his own rules. While Jack spent all his time being fixated to hunting, Ralph worked extremely hard into creating shelters for the protection from fear and weather. Jack, on the other hand, has become the fear and uses it to control and kill or witness death of other characters without feeling guilt or negative emotions. Once again, Ralph, the leader, ends up working hard, experiencing the death of others, and sticking through until the very end of the novel. Whilst Jack, the power, ends up losing sanity as well as the rest of the children. Jack is the dictator and gains control of everyone on the island with the exception of Ralph and is followed because it is easier to be with Jack for he has food, fire, and shelters. In conclusion, being a man of civilization must be responsible, have emotions/feelings, and be irrational. These people are bound by rules and what we call being humane. On the other hand, being a savage is far easier for they are able to do whatever their id desires and lives with no guilt by their side. Civilization requires a person to be responsible, be mature, recognize the things that are happening around them, and keep sight of goals. Savages are required to have fun, be free, have no goals or dedication, and have no morals. Perhaps in the future, everyone will become savages and take the easy road.

Chicago Essay Example | Topics and Well Written Essays - 1000 words

Chicago - Essay Example In comedy, it started the improvational style of amusement, in architecture the prairie design, and a variety of contemporary music like the jazz, soul and romantic blues. The city has a deep rooted liking for the classical songs. The city also has contemporary music best known for its performing music moguls in the world. Apart from music, it hosts dance competitions which attracts performers from other states as a way of promoting its art in the city (Koval 66). Through the immigration of various ethnicities in the city like the Europeans, Asians, Africans among others; the city enjoys a mixture of different traditions from dishes to artistic works. The fine arts sector has been majorly boosted by a number of award winning artists through their paintings. The city has numerous theaters including the renowned Steppenwolf Theater for the performing plays. The city hosts annual theater awards for recognition of the contributors in the fine arts industry (Koval 111). From the historical beginning of the town, there is a strong tie in Christianity especially the Catholics. It was majorly contributed from the immigration of Europeans who later transformed the town in religion and civilization. Chicago has a number of ancient but unique delicacies in the food industry. The Maxwell hotdog is a unique hotdog which was just prepared by mere steaming or boiling with raw onions and mustard, and is still sold in many food joints. In sports, the city has a wide range of games but most notably in baseball and basketball games. The famous Michael Jordon contributed significantly in winning various titles for the Chicago Bulls (Koval 75). Chicago is the third largest state which contributes enormously for the US gross national product. According to business reports, it has been known to have the most balanced economic growth among the other states of America. This is because it has vast incomes from transportation,

COM 8 Anti Drinking Campaign Essay Example | Topics and Well Written Essays - 1000 words

COM 8 Anti Drinking Campaign - Essay Example .... 5 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... 7 1 Com 8 Anti-Drinking Campaign Executive Summary Underage drinking is one of the major problems of our youth today. This paper aims to enlighten the readers on the increasing incidence of underage drinking among the young students. It will discuss the adverse consequences that underage drinking has on the youth. Furthermore, it will suggest ways on how schools can help in preventing underage drinking. The warning signs to look for in students who engage in underage drinking will be pinpointed to assist educators in identifying. 2 Facts and Statistics on Underage Drinking â€Å"Underage drinking is the use of alcohol by a person under the age of 21, the minimum legal age† (U.S. Department of Health & Human Services (USDHHS, 2007). Underage drinking has now become a major health problem in the US and the statistics are quite alarming. According to the report of the Surgeon General, nearly 10.8 million youth, ages 12 to 20, are underage drinkers (U.S. Department of Health & Human Services, 2007). ... The graph below illustrates this survey. 3 Consequences of Underage Drinking The consequences of underage drinking are very serious. In a study by the John Hopkins School of Public Health, it was approximated that about 5,000 people under age 21 die from alcohol-related injuries (The Center on Alcohol Marketing and Youth (CAMY), 2010). Specifically, 1,900 or 38 percent of the 5,000 deaths are due to motor vehicle crashes; 1,600 or 32 percent result from homicides; and 300 or six percent result from suicides (CAMY, 2010). Aside from these disturbing figures, there are other serious consequences of underage drinking. Based on the data presented by the CDCP, underage drinking results in â€Å"1) school problems, such as higher absence and poor or failing grades; 2) social problems, such as fighting and lack of participation in youth activities; 3) legal problems, such as arrest for driving or physically hurting someone while drunk; 4) physical problems, such as hangovers or illnesses; 5) unwanted, unplanned, and unprotected sexual activity; 6) disruption of normal growth and sexual development; 7) physical and sexual assault; 8) higher risk for suicide and homicide; 9) alcohol-related car crashes and other unintentional injuries, such as burns, falls, and drowning; 10) memory problems; 11) abuse of other drugs; 12) changes in brain development that may have life-long effects; and 13) death from alcohol poisoning (2010). Looking through these consequences makes one quiver over the scenarios that one can expect from an adolescent who experience underage drinking. What is even more frightening is that these dangers are far greater for those who indulge in binge drinking (CDCP, 2010). Steps to Combat Underage Drinking The school can adapt several strategies to

Thrasymachus and Justice in Plato's Political Philosophy Research Paper

Thrasymachus and Justice in Plato's Political Philosophy - Research Paper Example Distinguished sophist of ancient Greece Thrasymachus has elucidated the term justice while entering into discussion on the same topic with great philosopher Socrates, which has been elaborated by Socrates’ renowned disciple Plato in his Republic. Book I of the Republic encompasses the debate between Thrasymachus and Socrates, where the former makes two assertions about justice. At first, he declares the notion as mere the ‘advantage of the strong over the weak’; and secondly he views justice as ‘submitting to the prevailing statutes of the state law.’ (Hourani, 111) The powerful governments, according to Thrasymachus, strive to implement their policies by dint of the force they enjoy in comparison with the weaker states; consequently, the policy is expected to be observed and followed by all the weak nations. As a result, it becomes the law, which is unconditionally and unanimously imitated by all. Consequently, it is equally beneficial for the weaker due to the very reality that it would be obeyed by all the weak without discrimination, and hence will become a law for all individuals. The sophist also argues that justice imposes unnecessary restrains on the human desires, and thus it does not turn out to be advantageous for the majority of the people in general. Hence, on the one side, Thrasymachus defines justice as the exploitation of the weak individual(s) or stratum at the hands of the powerful; and on the other side, he declares it as the abiding of the uniform law, which looks at everyone on the foundations of equality and impartiality. Thus, stronger group signifies the elite or ruling stratum of society, while the weak can be compared to the masses at large. Since the stronger stratum not only articulates the rules and laws, but also abides the same rules it has devised for all, these statutes of law are supportive for the protection of the rights of the weaker too. Somehow, Socrates points out contradiction in the very definition of justice Thrasymachus has developed. Consequently, it invites criticism from Socrates because of the contradiction it contains in its very scope. Socrates, during his cross examination of the very arguments made by Thrasymachus, vehemently refutes the validity of his viewpoint. He is of the opinion that since the individuals, even from the strong and ruling classes, are humans, and hence can make mistakes, they cannot be expected to devise error free laws, policies and strategies. On the other hand, even their most sincere efforts can maintain flaws and mistakes while devising the laws; so these statutes, in the form of advantages and privileges for the stronger, are unable to present the real picture of justice in their nature and scope. Somehow, Thrasymachus counters Socrates’ objection by stating that the rulers are free from making errors or committing mistakes till they are at the helm of the power. And even if they commit they same, there is no one to chal lenge or point out their mistakes till they are enjoying the position of rulers. In other words, the weaker strata do not have the power to put even the incorrect rules into jeopardy. Consequently, they remain as the laws of the country till the individuals, introducing the same, are in the power. (Bloom, 25) Being one of the greatest logicians the world has ever produced, Socrates could not submit to the Thrasymachus’ claim that rules and laws are devised for the benefit of the rulers only. On the other hand, he clarifies his objection with the example that the artwork is created for the consumers and public, and not for the use of the artisan. Similarly, the shopkeeper involves into trade and merchandise by bringing commodities for the people. It is therefore, justice carries advantages for the common man at first, and hence cannot be attributed to the dominant political group only. Socrates also cites the professional abilities and proficiencies of the

The Character Sketch of the Movie the Black Balloon Assignment

The Character Sketch of the Movie the Black Balloon - Assignment Example One path is his regular teenage life, where he has a crush on a girl. The other path is full of responsibilities; he has to take care of his autistic brother who is a big baby. He faces the ultimate sibling conflict. The family moves to a new place, and the time is the 1990s. Thomas is shown to be anxious about making new friends and all he wants is to fit in. The plot is so refined that it shows the power that went behind the writing. The parents have a hard decision to make where they want to give equal attention and love to each of their children. The mother is inclined to take more care of the one who lacks understanding, social skills and cognitive ability than the other normal people. Sometimes the normal children are supposed to take on more responsibilities and acquire leadership and caring skills. If it were a normal family Thomas would have lesser responsibilities. But his parents cannot always be around Charlie, especially when he goes to school, and during playtime, those activities are accompanied by people of the same age. Â  Thomas is a 15-year-old normal teenager. His family moves to a new home. He is going through a phase feeling like he needs to fit in with his new friends at the school. He struggles with fitting in because his family is unusual; he has an autistic brother who gets the attention of the parents all the time. This makes Thomas feel neglected. However, Thomas loves his brother Charlie and takes very good care of him. Charlie enjoys playing video games, wearing a monkey costume and receiving stars for good behavior. Maggie, their mother, is heavily pregnant, and her doctors have advised her to take rest. Eventually, Thomas has to be in charge of Charlie. This is not an easy task as he has to chase Charlie down when he shoots out of the house.

Gender diferences Essay Example | Topics and Well Written Essays - 1000 words

Gender diferences - Essay Example Kimmel explains that gender inequality and differences are the core of Muslim society determining its main norms and traditions, relations between women and men, husbands and wives. The case Punishment Worse than the Crime shows that gender relations are a part of cultural traditions. â€Å"One of the key determinants of women's status has been the division of labor around child care. Women's role in reproduction has historically limited their social and economic participation† (Kimmel 53). The case shows that gender differences are socially determined. Those values, customs and behavioral norms that account for the sexual differentiation in adult personal identity and behavior are transmitted from generation to generation. In Muslim countries, gender identity is being constructed at every developmental stage of the life cycle, from infancy right through to late adulthood, as the developmental antecedents and behavioral consequences interact with the personality. For Pakistan women punishment is worse than the crime because women obtain a low social role in society and cannot accuse men in wrong behavior. In many Muslim countries, a woman is â€Å"a thing† owned by a man (a father or a husband) who has no rights and freedoms (Connell 43). The case shows that culture and social practices passes on to children, who once they have put on the lenses. This process holds true as a general but not an absolute pattern. Not everyone is so preprogrammed. There are in every society and culture mismatches whose bodies are of one sex and their psyches of the other. They develop their own gender identity by looking at rather than through the lenses. Far from being unnatural, such phenomena are part of the diversity of nature interacting with culture, very much, she says, like the diversity of food preferences: the natural desire for food does not in itself determine what is acceptable food in one culture as against the next, or what one person will prefer as against another within the same culture. "Rape may be a strategy to ensure continued male domination or a vehicle by which men can hope to conceal maternal dependence, according to ethnographers, but it is surely not an alternative dating strategy" (Kimmel 55). The picture pre sented here is of a community in which traditional cultural norms and ideal practices form the basis on which patriarchy is reproduced. Two factors, education and unemployment, are countervailing factors, both of them having had and continuing to have a profound effect on the most central institution in East life, marriage, and the relations between men and women. Education and other Western influences, bringing about significant changes in the way East fulfill their roles as fathers. The most important part of the story would be a rape itself and its perception by men. It is possible to assume that men do not feel guilty or do not perceive the act of rape as a crime. Cross cultural perspective can be applied to all situations described in this case. The psychological theory suggests that labor division influences perception of women and their social roles. In this division, a woman's role is ideally that of housewife and a man's that of provider working outside the confines

Production and Operational Management in the auto Industry Term Paper - 1

Production and Operational Management in the auto Industry (Forecasting, Quality, Quantity, Profits, Assembly) - Term Paper Example They even had a great deal of say in the political sector of USA. Their political power was due to a fact that had been narrated by the CBC News article in the following words: â€Å"The L.A. Times recently calculated that since 1990, the auto industry as a whole has donated $100 million US to Republicans and $34 million to Democrats.† From the year 1951 to the year 2007 Ford had been ranked third in all the automotive manufacturers of the world. After maintaining this position for fifty six years the company lost its position worldwide. It, however, still remained at third position in the US auto industry. The recent times have however depicted a recession of Ford and GM in their native country’s automobile industry. This recession has given space to foreign automobile manufacturers to establish their position by introducing their models in the industry. Currently these foreign automotive industrialists are leading the industry. BACKGROUND OF THE PROBLEM. Ford and GM w ere the largest vehicle producing giants in USA once. They assisted their country’s economy massively by producing generous revenue and benefit packages for labor. Ford and GM held their importance in the US automobile industry not only because of their size but also because of their business volume. Their loosing of their stature, however, was owing to a number of reasons. Those reasons can be summarized as follows: This meant that a major number of operations in them were distributed into unions or rather termed as being â€Å"Unionized†. This led to a rising labor cost that incurred to these industrial giants. The labor costs of their international emerging counterparts were however very less as they did not practice unionization. Even the counterparts that had their manufacturing units in the US did not face the said problem. (Van Praet, 2008). WHY THE RECESSION? A number of issues led to the downfall of Ford and GM along with other US automobile manufacturers. Qua lity Compromised Among various issues was that of the maintenance of Quality by these giants. Stephen Robbins (2009) mentions their carelessness and compromise in the maintenance of their products in his book ‘Management’ in the following words: â€Å"U.S. car industry is often used as a classic example of what can go wrong when managers focus solely on trying to keep costs down. In the late 1970s, GM, Ford, and Chrysler built products that many consumers rejected...... When the costs of rejects, repairing shoddy work, product recalls, and expensive controls to identify quality problems were considered, U.S. manufacturers actually were less productive than many foreign competitors. The Japanese demonstrated that it was possible for the highest-quality manufacturers to be among the lowest-cost producers. American manufacturers in the car and other industries soon realized the importance of TQM and implemented many of its basic components.† (Robbins, 2009) The abov e statement clearly highlights how the erroneous strategy of leading automobile manufacturing giants of USA gave room to their foreign counterparts. Even though they learned their lesson and tried to improve on their mistakes but it was too late then. The market shares that they once lost were not repairable. So was the inclusion of these counterparts in the industry. Retailers knew they had equally better options to go for and that too often at lesser costs. Product SUV’

Marketing Communications on The Smartphone Market Essay - 1

Marketing Communications on The Smartphone Market - Essay Example This research will begin with the statement that integrated marketing communications refer to systems used to plan communications in such a way as to benefit a business by disseminating its marketing campaigns more effectively and thereby lessening its marketing expenses. By integrating marketing structures such as social media avenues, advertising, telemarketing, and direct sales, one can bring more consistency and clarity into the message that is aimed at consumers. Mobile phone companies are constantly seeking an edge in the hyper-competitive mobile phone market by either increasing access speeds or introducing ever more robust application systems into their products. Naturally, these changes inspire marketing executives of mobile phone companies to come up with tactical and strategic marketing plans that allow them to be able to engage potential consumers through the different mobile platforms that are created. Google Inc. created an operating system, Android, that immediately ga ve it an edge in the Smartphone market. Its marketing scheme has played a great role in sustaining its competitiveness. Product- Google Inc. uses different marketing concepts to market the Android-iOS in different regions of the world. Since Google launched the first Android system in 2008, the product has remained in high public demand due to the regular addition of aspects such as features and apps (applications) which are frequently updated and enable customers to use them. For instance, customers with a preference for touch screens or ‘qwerty’ screens can use Android as it has both applications. In addition, customers who wish for widescreen displays can also use the android system. Price - In regards to price, Google’s customers are able to change their budgets to suit customized android systems with their preferred features. The vast majority of android retailers sell the system for less than 100$ with all its features and benefits included. This is far che aper than what the systems created by Apple and Nokia retail for. Promotion - The android is a well-known and highly esteemed brand. These characteristics differentiate it from other competitors. Furthermore, Google has invested in promotional campaigns that include using the print media, television advertising, and the internet to reach mobile phone users.

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1500 words - 2

Rhetorical Analysis - Essay Example Half of the participants were told to leave their email alerts on while the other half were told only to check their emails three times daily. After a week the participants who checked email frequently were told to check only three times while the other group was told to check frequently. All the other factors remained constant. They observed that the participants were more stressed when they were told to check their emails more frequently. Evidently, the authors aim at proving that frequent viewing on one’s email might not be healthy, but at that same time warns that it might not be an easy task. The article begins with the questions, â€Å"Is email overload, bad for you?†. This question is used at the beginning of the article with the sole reason of making sure that the readers have the question in mind as they go through the rest of the article. It is like a way through which the writers notify the readers of the article exactly what the article is going to cover. The writers proceed by admitting that the question is rather a tricky question given the fact that there have been both sides of the argument, with both sides being keen on the evidence that they give for their assertion. The use of an example, in the first paragraph helps in giving more light on the exact possible consequences of frequently reading emails. Kuslev and Dunn choose to sue experimental evidence to prove their case. Through the case study discussed in the article, Kostadin Kuslev and Elizabeth Dunn are trying to prove to their readers that their assertion is not based on some assumption but some fact that can be proved. The practical scenarios tend to attract the attention of the audience by letting them know that the argument that frequent email reading can actually lead to stress. Through the presented case study, the authors are able to bring their audience closer to accepting their argument. Despite the fact that the

Soft Drinks Industry Porters 5 Forces Essay Example for Free

Soft Drinks Industry Porters 5 Forces Essay There is a wide array of substitutes that consumers may choose. These products are widely and easily available at low price. Hence the threat posed by these substitutes exist at a high level. However these risks can be mitigated through diversification and offering more products in the portfolio. Since the range and the number of suppliers far exceed the buyers in the market, the industry has a very bargaining power. Most of the inputs required are basically commodities and available on a global scale. Potential Entrants Brand awareness and loyalty of established brands Technical know how required is low Well established network with retail channels Highly capital intensive Regulation – Soft Drink Inter Brand Competition Act, 1980 Suppliers Leather manufacturers, textile companies, producers of glass and other accessories, †¦ Relationship with the buyers is established through distribution channels and since these channels varied their bargaining power also varied. While the buyers have a relative power in case of fountain drinks due to stocking of one brand, their power is limited in case of vending, where the products can be sold directly to consumers. Hence their overall power can be considered average. Buyers Distribution channels High end customers (very wealthy individuals) Industry / Competition Few players dominating the market with a very high brand loyalty. Industry characterized by slow grow rate. Hence there is intense competition amongst the players to gain a higher market share. Growing buying preferences for differentiated products amongst the consumers and hence companies resorting to growth through innovation and consolidation. Changing lifestyles, increasing health consciousness and societal concerns are causing firms to change their business strategy. Though the technical know how required to manufacture a soft drink is low, it requires continual and substantial investments to establish brand awareness and compete with established brands like Coke Pepsi Cola. Further the existing arrangement for distribution between these players and the retail channels makes it difficult for new players to gain a visibility in the market – a key determinant for success in the soft drink industry. Moreover the Soft Drink Inter Brand Competition Act of 1980 makes it nearly impossible for a new bottler to get started in the region where existing bottler operates. Thus the industry is characterized by very high entry barriers.

Consumer Behaviour In Hotel Industry Marketing Essay

Consumer Behaviour In Hotel Industry Marketing Essay Understanding of customers as well as customer behaviour is the key success factor in marketplace, either nationally or internationally. Consumer behaviour refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Hawkins et al., 2010). Hawkins et al. (1992) defined it as a process of a study of economic, social psychology, sociology as well as cultural anthropology in order to endeavours to understand the customer purchasing and lifestyle. The basic requirement for operating a business is to build, retain and satisfying customers. Lack of understanding consumer behavior will lead to difficulty in retain and satisfying (Kim et al., 2001). For instances, a new chain hotelier need to has the capability in understanding the current as well as future behaviour of consumers. It is essential for a new chain hotelier to expect the prospective increase in customers demanding for future, food and beverage services in certain area and the number of rooms. 2.8 Consumer Behaviour in Hotel Industry Hospitality is a unique industry provides a range of substantial products as well as insubstantial services, for example accommodation, atmosphere, food and drink and spa service. Thus, consumer behaviour is predominantly complicated and significant towards hotel industry. Prominently, hotel industry is highlighted on customer experience and customer experience in great extent straight influence customers feelings, attitudes, and buying intentions. Consequently, lead to a subsequent behaviour (Whitford, 1998). Hospitality experience is particularly broad and diverse. It will be different from customer to customer for instance leisure guests behaviour is different from business. Hotel tends to develop and monitor visitor understanding to make positive relative relationship with consumers as potential guests spill major consideration on satisfaction and experience when decide on a hotel. According to Zeithamal et al (2003), customer satisfaction could give rise to guest loyalty. However, Kotler et al., (2003), Reid Bojanic (2009) argue that customer not necessarily will revisit again due to the variable of customers expectations even though when a customer is satisfied with high hotel experience quality delivered. For example, a customer is prefers to look for something new and fresh as he or she is bored of the hotel he or she used to stay. Besides, customers expectation most likely influence by pre- purchased form of hotel industry in some extent. Hence, hotel customers have valid reasons and right to select the hotel rather than the hotels competitors and revisit over and over again only if the hotelier understanding customers behaviour and providing constant satisfaction (Keller, 1993). Customer is a key player for an organization. Every successful business is customer driven. Therefore, marketing is the method to build long term relationship with customers. This is the key intention of the organization towards the customer (Kotler, 1983). In other words, profit maximisation is the fundamental objective to run a business, whilst customer is the key source of profit, thus with the purpose of achieve competitive advantage in market place, the organisation should position customer in priority place, which to great extent based on understanding customers and their behaviour. An organisation will find hard to sustain if they ignore the important of understand customer behaviour (Kim et al., 2001). Hawkings et al., (2010) defined customer behaviour as the study of organisations, individuals, or groups also the procedure they employ to dispose, secure, use and select of services, experiences, products, or ideas to satisfy requirements as well as the consequences on the cus tomer and society that result from these processes. As stated previously, customer behaviour is particularly complicate in hotel industry because of some natures of hospitality. Vitally, customers understanding are given by both intangible services and tangible products. The example of intangible services such as spa treatment or atmosphere while tangible products such as food and beverage or accommodation. The feelings, emotion and purchase intention of customers could affect the quality of consumers experience whereby can be variable also different from one to another. As a result it increase difficulties of monitoring and control (Whitford, 1998). Meanwhile, customers satisfaction may shattered by the advance payment approach of hospitality industry due to the expectation gap in their psychological value. On the whole, customer loyalty could be vitally affected by consumer satisfaction but this interrelation is not typified in hospitality industry (Zeithamal et al., 2003).That is a chance that customers may decide not to revisit al though the hotel meet their requirement and achieve satisfaction. This is due to the same products or services provide. For the reason, customers are desire for new environment and they might tire with the hotel they often stayed with (Kotler et al., 2003, Reid Bojanic, 2009). As a result, Keller (1993) claimed that customers are motivated with valid reason to faithful to some hotel, which possibly will enhance profitability for the hotel company provided that they presenting constant satisfaction by clearly understanding consumersbehaviour (Bowen Shoemaker, 1998). Profitability would accelerate approximately 100% if that is given rise of five percent consumer retention. Furthermore, the cost of obtaining new consumer is much more expensive (Reicheld and Sasser, 1990). Primary data Primary data is the first- hand experience collected from the research. Primary data has the greatest originality characteristic where hardly to be modified by human beings and has not been published yet which is including observations, interview and questionnaire (Sekaran and Bougie, 2010). Besides, primary data has it owns greater validity in which it is generally right when the secondary is unavailable or insufficient to respond the research question (Ghauri, 2005). However, it is time consuming and costly to collect primary data due to the limitation of sources for primary data. Secondary data Secondary data is the second-hand data which is collected by someone else others for some other purposes instead of the researcher including both raw data (such as, organisationsdatabases, payroll details) and published summaries (such as, journals, periodicals) (Saunders et al, 2003). The advantages of secondary data are the variety of sources and it is easy to access. The reliability and validity of secondary data are lower than primary data due to it can be easily obtained and manipulated by human beings. Having judged advantages and disadvantages of the two types of data, and according to the purpose of the study, primary data will be collected through a questionnaire to investigate customers opinion about their which can attract them come back to the hotel. In spite of many difficulties may faced when collecting primary data, it is still perceived as the most reliable and authentic source of data (Ghauri, 2005). The questionnaire is deemed most frequently used strategy in busine ss and management research as it enables the researcher to economically collect a large amount of data from a sizeable population as well as easily explain and compare. As for the question design, according to Saunders (2003), close question is usually quicker and easier to answer, as minimal writing required; hence all questions in this survey are close-ended designed. Two types of closed question are employed the questionnaire: category and rating questions. For one thing, category questions are used for the first part of the questionnaire to ask personal information including gender, age, occupation, nationality, as well as income. In the mean time, having considered the age and income relate to individual privacy, the question is only asking the age group and income range instead of specific figures. Individual information is necessary simply because these attributes will significantly affect their hotel choice and preference. Also, category questions still applied to the second part which about respondents behavior towards hotel choice and reasons, since category question are suitable for behaviour or attributes (Saunders et al., 2003). The thi rd portion is in regard to respondents opinion and suggestion towards the special reason or some advice for the Jingdu Hotel. Therefore, the Likert-style rating scale with five point are appropriate for third section, as what Saunders (2003) suggested, opinion data is most frequently collected by rating questions, especially Likert- style rating scale, in which the respondent is asked their agreement level. A ranking question will not be taken into account, as it usually takes relatively longer time to finish by asking the respondent to place thing in rank order. Additionally, a covering letter will be accompanied to explain the solo academic purpose of the survey and express gratitude for their kind corporation. Dillman (2000) suggests the covering letter could to some extent improve the respondent rate. According to Sekaran and Bougie (2010), sampling is the process of selecting a sufficient number of the right elements from the population. It is to great extent influence the effectiveness of the research. This research is concerned with the customer loyalty strategies in Jingdu Hotel, and the questionnaire aims to investigate customers preference towards the Jingdu hotel. Hence, the population would be all customers who have experienced or attempt to have an experience in this hotel. According to Saunders (2003), non- probability sampling is most practical for exploratory research when the sample size is ambiguous and unsuitable for probability sampling. In this study, in order to improve the effectiveness of the survey result, the sample size has been limited to customers who have stayed with international hotel chains, since those customers may better understand the international hotel companies than those people have no international hotel experience. At the same time, the conve nience sampling will be employed to conduct the survey, as it can quickly and easily obtain the sample (Saunders, 2003). Specifically, questionnaire will be sent to these customers who are already joining this hotel when they are checking-in or checking out to ensure the validity and reliability of the answers. 3.5 Reliability and Validity It is critical to evaluate the reliability and the validity to minimise the error when carrying out the research (Saunders et al., 2003). Since this research will collect primary date through questionnaire, factors may affect reliability and validity will be the questionnaire design, structure of the questionnaire, sampling, and the respondents. 3.5.1 Reliability According to Joppe (2000), reliability often refers to the extent of the results are stable over time, whether the procedures of collecting data, as well as the findings are consistent. Kirk and Miler (1986) identify three factors of the reliability in quantitative research, which related to: repeatability, stability, and similarity within a given period of time. Moreover, there are four threats towards reliability mentioned by Robson (2002) that: subject or participant error, subject or participant bias, observer error, as well as observer bias. 3.5.2 Validity According to Saunders et al., (2009), validity is concerned with whether the quality of the research measurement and the research results are trustworthy and scientific. Three types of validity have been defined: construct validity, content validity and criterion-related validity. Wainer and Braun(1988) assert the main validity in quantitative research is construct validity, which refers to the initial concept, notion, question or hypothesis that determines which data is to be gathered and how it is to be gathered. In this research, in order to enhance the validity, the questionnaire was tested carefully to avoid errors owing to ambiguity or misunderstanding. The researcher uses clear instructions and simple wording to ensure that the responses will be valid. At the same time, all questions are close- end type to ease respondents in order to maintain the objectiveness and validity, as according the suggestion from Foddy (1994), closed questions can be relatively easy and efficient to answer from respondents. Additionally, the length of the questionnaire has been controlled to 15 questions to ensure participants who can complete within 5 minutes and hence to avoid the low respondent rate. The covering letter accompanied with the questionnaire to explain the only academic purpose of the investigation and guarantee the confidentiality at the same time. The questionnaire has been improved by a pilot test to ensure the feasibility and avoid ambiguity.

Baz Luhrmanns Romeo And Juliet Review Film Studies Essay

Baz Luhrmanns Romeo And Juliet Review Film Studies Essay Baz Luhrmann brings a unique visual style to William Shakespeares renaissance tragedy Romeo and Juliet. Set in a modern Verona Beach, Luhrmann sets the assertive and trendy tone of his adaptation within a decaying Miami City. Within minutes, the opening TV prologue hurls us into the white-hot intensity of the two warring families, bombarding the audience with chaotic action scenes and passion. Constructing an edgy and dynamic environment, his brash interpretation uses rapid cuts and erratic zooming techniques to create a comic strip style sequence against the multicultural backdrop of the graffiti scattered streets of Verona. Though effective, the restlessness of the camera becomes confusing, slicing the action into short, sharp images that can mystify rather than illuminate. Such fervent action so soon into the film is dizzying and unexpected. Luhrmann attracts the audience with his lively cinema style, speeding up the action to hype up the confrontation and the rivalry of the two f amilies alongside an intense soundtrack of contemporary and popular music. As a contemporary film director, Luhrmann clearly values the younger audience who would usually only come into contact with Shakespeare in a school environment. This could explain the roaring energy of car engines and elaborate guns instead of horses and swords originally used in earlier productions. Encompassing the elegance of Shakespeares text, Luhrmann introduces the star crossed lovers in a tender exchange of affectionate eye contact across the shimmering light of an aquarium. The pair follow each other across the length of the glass in an enduring and delicately youthful and romantic moment, capturing the innocence of the fated pair. Luhrmann creates a sensual and glamorously romantic atmosphere whenever the lovers meet alone. The balcony and swimming pool scene in particular surrounds the pair in a glimmering sheen of water and light. Luhrmanns use of atmospheric lighting leaves the audience to swoon, drinking in the glow of the dreamy eyed couple as they exchange their most iconic and enduring dialogue. Though their love is prohibited by tradition, ego and prejudice in the society of Verona, Luhrmann exposes Shkespeares drama to a contemporary world without limits, modernising the play with radical scenes of drug use, drag queens and public brawls. A couple so concerned w ith the traditional morals of their families in a world of law breaking and promiscuity comes as a stark contrast which at times, is unconvincing. As the audience enjoy the rowdy and loose morality at the Capulet Ball, it is initially somewhat difficult to believe that two young people in love would not act upon their passionate attraction. However, the undeniable beauty of the couples love is infectious. As they lie in the church lit by thousands of candles, the beauty of Shakespeares romantic tale is undeniable in the soft, atmospheric style with which Luhrmann combines light and opulent religious design to glamorize the tragic scene in which the love affair comes to an end. The language used in this film is lifted from the pages of Shakespeares text; which is surprising and pleasing as the dialogue fits seamlessly into the style of the film. Luhrmann has stripped the dialogue right down the necessities in order to sell to a commercial younger audience who may not understand the complexities of the original dialogue. The bare bones of the text are delivered confidently, notably by Friar Lawrence. Actor Pete Postlethwaites portrayal of the Friar as a new age herbalist gives the audience a glimpse of Shakespearean imagery and rhythm as he optimistically agrees to marry the pair in a bid to turn the households rancour to pure love. Similarly, Harold Perrineaus portrayal of Mercutio adds an exotic and audacious tempo to the film. Perrineau portrays him as entrancing and compelling, emphasising Shakespeares skilfully witty character, which becomes most poignant during his speech before they are due at the house of Capulet. The volatile style in which he prese nts this famous speech builds from a jovial and bawdy exchange with Romeo at the steps of a run-down theatre, to an explosive and passionate conclusion. Delivered naturally, Luhrmann heightens suspense by climaxing the speech with a furiously bright light and sound of a single firework. The audience are brought to a peak of tension and anticipation, unsure where this volatile character will take them next. As well as presenting an aggressively modern adaptation with the setting and language of the play, Luhrmanns interpretation of Shakespeares tragedy is styled inventively by costume designer Kym Barrett. The clothing is eclectic and riotously colourful, complimenting the up-beat and psychedelic style of the film. Reflecting the disposition of the characters, Kym Barrett dresses the characters as a portrayal of their position in the society within the plot. The contrasting morality within the generations and conflicting traditions between the families is illustrated by the way they dress. The Capulet boys for instance, are dressed in smart and formal suits throughout the film, proudly reflecting their traditional Latino heritage which Luhrmann portrays. Creating a contrast, the Montague boys are dressed in very casual beach shirts and board shorts, illustrating the less mature and jovial features of their characters. In a comparison to the younger members of the cast, the parental and authoritative figures are dressed in expensive and regal clothing, suggesting the traditional values of their society. Both women at the head of each household are seen to be dressed in the luxurious clothing typical of wives of influential men. As their wealth is illustrated in the elegance and glamour of their dress, the authority that their husbands hold within the city is also established. It is interesting to note that Luhrmann includes a modern style drag queen in this adaptation, dressed in a provocative and bold sequined outfit. Though not unknown in the other Shakespearean plays, cross dressing, most involve women dressing as men. Mercutios flamboyant style of dress at the Capulets ball is an expression of sexuality ineffectual to the plot, not a central theme to the resolution of the plot as in many of Shakespeares plays. Luhrmann heightens the aesthetic sexuality in his film adaptation to attract a younger and more contemporary audience. The romantic characters of the fil m remain innocent. Dressed to reflect her youth, Clare Danes instils the naivety and youthfulness of Juliet in a modest white dress and plain style of hair and make-up. Similarly, Romeo reflects her adolescence and compliments her dress, choosing a simple black suit and tie. Before they fall in love, the audience can pick up on their compatibility by the harmonizing styles of the lovers. The costumes and setting of the film generate an up-beat and boldly elaborate overall vision. The audience are bombarded by an audacious and lively interpretation complimented by an energetic soundtrack and attractive cast. Though incredibly pleasing on the eye, Luhrmanns concentration on the aesthetics of the film does sacrifice the story and dialogue for style. However, this interpretation of Shakespeares classic does bring renaissance drama into the 21st century. Luhrmann tells the story in an edgy and fast paced film which smashes the Shakespeares stereotype of stodgy, uninteresting plays that are difficult to understand. As a director, Baz Luhrmann revisits the play with great attention, choosing to only leave out scenes that are really futile to the plot. This may be due to the audience his film is designed for, catering for the commercial audience who require more of the action and romance than the subtleties of Shakespeares dialogue. His style of directing is sometimes intrusive, zooming in and speeding up the action in a way which draws the audience in, almost too close to the drama. His wild style of filming places the audience into the action immediately, which at times, particularly the opening scene, is obtrusive and gaudy. This adaptation of Romeo and Juliet is significant in that only one other film edition is recognised with the same commercial acknowledgement. Franco Zeffirellis 1968 adaptation is a traditional take on the play, set in the 15th century Renaissance period and filmed entirely in Italy. With only one other well-known film version of the play, Luhrmanns film has become an important alternative to the conventional style of renaissance drama. Largely shot in Mexico City, there is a strong unapologetic ambience, giving the film more of an attitude than the traditional setting of Verona. Luhrmanns definitive rendition of the play is outrageously narcissistic and easy on the eye, opening the world of Shakespeare to a wider audience in a contemporary and brash interpretation that leaves the commercial audience wanting more of Shakespeares compelling drama.

Character and Theme Analysis of Great Expectations :: Great Expectations Essays

Character and Theme Analysis of Great Expectations Great Expectations depicts a young man’s search for identity. It is a story revolving around the life of this one man, Phillip Pirrip, known throughout the story as Pip to the reader. It shows the important events in Pip’s life from the time he was seven years old until his mid-thirties that shaped who he would become. Along the way, he meets a variety of friends and acquaintances who influence him in forming his decisions and goals, making him almost constantly unsure of what he truly wants. The main theme makes a strong point: it doesn’t matter what happens to a person in their life, he or she cannot change who they truly are, inside the facades and fancy clothing, behind the reputation and wealth. Unfortunately, Pip doesn’t realize this at first: he’s always tried to change himself ever since that first cold meeting with Miss Havisham, and especially Estella, and to fit a mold that he thought was what they wanted. At first, it was as simple as desiring to read and write, become literate, gain an education, but as time passed and his world changed, Pip tugged farther and farther away from where he came from and who he was, trying to leave behind his roots and identity. It is obvious to the reader throughout most of the story that this need and yearning for self-improvement brings him no joy, and in fact, virtually nothing but misery and confusion. Some secondary themes are clarity, realization, and self-discovery. The point of this story is not that Pip and Estella fall in love and live happily ever after; Dickens never wrote anything more of what was to happen between them in the end other than that they’ve finally resolved some of their confused past. It is assumed that they just remained friends, because of all we know about Estella’s cold heart and inability to give up her love and commit herself to a man. The purpose of this is that the novel speaks of Pip’s quest and yearning for Estella’s love and the great lengths he’s willing to go to gain that affection, not about the actual love itself. It’s all about Pip. Not about the love, and not about Estella. In fact, in most parts of the story, Estella is only present in Pip’s heart and thoughts, while the actual interaction between the two is kept at a minimum.

Dengue in Malaysia Essay -- Health, Diseases

Dengue has now emerged as one of the major public health problems in Malaysia. It was first reported in 1901 in Penang and since then the disease has become endemic concentrating mostly in urban areas. The objectives of this study were to utilize the temporal-spatial model to determine high risk areas for the dengue outbreak. This study examined a total of 25000 confirmed dengue fever cases, geo-coded by address in the city of Subang Jaya between Jan 2006 and December 2009, were included in the study. The results were drawn from a measurement of the three temporal risk characteristics (Frequency, duration and intensity) in order to determine the severity and magnitude of outbreak transmission.The values of the three indices were considered high in a spatial unit when their standard values were positive. Measurement of the three temporal risk indices found that there were areas with significant high value for each of the temporal indices. This suggested that areas within Subang Jaya M unicipality had different temporal characteristics for dengue occurrence. The utilization of three risk measures enabled to identify higher-risk areas for the occurrence of dengue fever, concentrated in the city’s northern region. The correlation coefficient for all the three types of relationship was above 0.7. The value indicated that there was a strong correlation between each temporal risk indices. Even though case notification data are subject to bias, this information is available in the health services and can lead to important conclusions, recommendations and hypotheses. As a recommendation, the temporal risk indices can be utilized by public health officials to characterize dengue rather than relying on the traditional case incidence data. ... ...rrupted cases. This index gives an idea of the persistence of transmission and represents the average duration, in weeks, of epidemic waves that occurred in the given period. †¢ Intensity index (ÃŽ ³), characterized as the mean incidence of cumulative dengue cases occurring in consecutive weeks per epidemic wave that had persisted for more than two week. It can be expressed as: ÃŽ ³ = TI / OE where TI is the incidence rate during the given period and OE is described above. It assesses the severity of transmission, and is based on sequences of weeks with the occurrence of uninterrupted cases. High values mean time-concentrated transmission. The dengue cases were provided by MPSJ where dengue cases were summarized according to the housing area, on a weekly basis. Therefore, this study used a week as a temporal unit for better comparison on different indices.

Nursing Career Essay -- Career Choice

I believe that nursing is both and art and a science consisting of psychosocial and biological sciences that work together to continually improve the health care field. I believe that with the knowledge and clinical experience from the TVCC ADN program I will be able to provide the best care possible to the people in the community. As a nurse it is important to carry the attributes of being caring, compassionate, understanding, non judgmental, realistic, open-minded, honest, ethical, and moral. I also feel that it is important to maintain sensitivity to all cultures when providing care. I believe that nursing care starts at the client’s birth and continues throughout their life span. I believe t continued care includes heath promotion, health maintenance, teaching and end of life care. I...

Issuing Public Offering Essay

Financial Markets the world over are classified into two types of markets; the primary and secondary markets. The primary market is a market for new securities issued by the corporations to raise capital, on the other hand secondary markets deal in trade of securities previously issued by corporations, transactions in the secondary market typically do not involve the corporations whose financial assets are traded between two investors. The most popular method of going public is the IPO or the Initial Public Offering method. The IPO involves a financial intermediary such as an investment bank, which underwrites the new securities i. . buys the securities form the corporation and then resells it to investors. The investment bank assumes the risk of distributing the securities. However this process is only viable for large organization with strong liquidity position because it is extremely expensive, time consuming and risky (Underwriters can back out at the last moment). Alternately the corporation could use the Direct Public Offering (DPO) process, this is similar to the IPO process except that the corporation itself acts as the underwriter. The corporation registers its securities with the regulating body itself and sells it to investors directly. The process is considerably less costly however it is quite labor intensive. Other less conventional routes to the public securities market include utilizing the Exchange Act Registration of 1934. The organization can sell its shares privately to investors and register under the act, thereby listing the securities on the NASDAQ Over the Counter Bulletin Board (OTC-BB). The OTC-BB is not a stock exchange but allows brokers and investors to quote and trade the stock. The company (private) could also acquire major shares of a public company and become publicly listed. Ideally the public company has no assets, liabilities or operations, such firms are referred as public shells. Once the merger is consummated, the merged entity could change its name and management at the discretion of the private company. Another method o get publicly listed is through a registered spin off. Under this method the private corporation issues its common stocks to a publicly traded company, the stock sale is registered with the Securities Exchange Commission and these are distributed to the existing shareholders of the publicly traded corporation. This result in two companies with pubic shareholders, the spin off company can later list itself independently. Once the company goes public i. e. its securities are listed on the Securities Exchange Markets like the NYSE or NASDAQ, any future transaction of these securities becomes a secondary market transaction and prices are determined by the market dynamics. Equity or Debt Securities Before we decide on how to acquire the funds we must understand the effects of the anticipated recession on the financial market. A recession would be characterized by low level of economic activity. During a recession the demand for money will fall in the face of increased interest rates, which imply higher cost of money. The Federal Reserve on the other hand will try to stimulate the economy by loosening the money supply and driving interest rates down. Therefore there is a tendency for interest rates to decline especially in the short term. If I were the financial manager of the company, I would issue short-term callable bonds to finance the project. Once the economy goes into recession the interest rates would tend to decrease; this will make the bond trade in the secondary market for a premium value. Since the bonds are callable the company can call them at the quoted price. The decrease in interest rates will make the stock market more lucrative for investors as they could get higher returns on their investment in the stock market. Since the investors will pull the money out of the bond market and inject it in the stock market, it will lead to an increase in demand for stocks, pushing the prices of stocks upwards. As the prices of stocks would increase the company could sell its stock for higher par value in the market and generate additional funds.

Qualities of a Good Nurse Essay

Qualities of a Good Nurse Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I was prompted to join nursing because of several life experiences. I used to feel helpless when I saw one of my family members fall ill and I could not do anything to help them ease their agony. I would sit and get deep thought and wishes that I could help if only I had appropriate training. I observed how the nurses were kind and caring whenever any of my family members fell ill. I usually became compassionate since their agony could not be alleviated. I am happy to join nursing and cannot regret about of my decision. Nursing is more of a calling than just a mere career. The validation of this paper is to highlight the life experiences and desirable traits of a nurse.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are both good and worse experiences in nursing profession; however, they never scared me away from this profession. I am gradually learning and developing as an individual and become more enthusiastic about nursing profession every day. The satisfaction I accrue everyday is overwhelming, since it feels great to help others in their time of need. The experiences I got when I saw my family members fall ill made me acknowledge that I wanted to be part of the nursing profession and that I had capacity to fit in nursing profession. I got struck with a feeling of fulfillment, purpose, knowing that I could touch someone’s life. I learnt a lot of things from the nurses who attended my mother when she was ill (Bluni, 2009).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My experience with the nurses helped me to learn that listening skills and communication alongside care and comfort help the nurses to promote patients’ health mentally, physically and emotionally. The nurses attended my mother on a daily basis and honestly cared about her situation. The nurses were capable to communicate with other patients, doctors and the other workers effectively. Stellar nurses are able to follow instructions with minimum supervision and easiness in communicating with families and patients. A good nurse should be an advocate for their patients and predict their needs. Successful communication ability in nursing profession builds up high level of satisfaction while putting off medical misfortunes. Nurses should also listen keenly to orders from their doctors and make notes where necessary (Watson, 1898).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I came to learn that nurses can work in various tasks, but they should also collaborate with fellow workers. Nurses cannot provide effective care to all patients without help from others, because some situations are hard to handle and random. For the nurses to provide effective services to their patients, they require teamwork (Gokenbach, 2013). I realized that a good nurse should be compassionate. They should be concerned about the family and the patient who is undergoing pain. A great nurse should be empathetic by listening and understanding the challenges facing their patients. Finally, I learnt that a good nurse should be helpless. The nurse who was attending my mother could miss lunch to hold her hand. In other experiences, some nurses did extraordinary things for patients simply because they were helpless (Bluni, 2009).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, life experiences with ailing family members provoked me to join nursing profession. I came to learn I had capacity to touch someone’s life, and this was only through nursing. There are several desirable traits of a stellar nurse that are compassionate, selfless, caring, excellent communication skills and self-awareness. These qualities help nurses to provide efficient services to their patients and be able to work as a team to accomplish their duties. References 5 Things That Make a Good Nurse Great. (n.d.). NurseTogether.com. Retrieved September 10, 2014, from http://www.nursetogether.com/5-things-that-make-a-good-nurse-great Bluni, R. (2009). Inspired nurse. Gulf Breeze, FL: Fire Starter Pub..Watson, F. S. (1898). On Some of the Qualities Necessary for Being a Good Nurse. The Boston Medical and Surgical Journal, 138(10), 217-220. Source document

Police explorer programs Essay

In Fair Haven, New Jersey the explorer program is meant for young adults that are interested in pursuing a future in law enforcement. The program will introduce the young adults to traits that police officers should have such as: hard work ethic, integrity, honesty, courage, respect, and most of all discipline. The police explorers assist with crowd control events and traffic direction. They are also able to ride along with police officers and see what a usual day is for a police officer. The Washington police explorers help youth to gain insight into a variety of programs that include classroom instruction as well as hands-on law enforcement activities. The explorers are also eligible for many college scholarships to assist in continuing education. The explorers also compete in the national explorer competition every two years. The national explorer is when thousands of law enforcement explorers and adult leaders come together for a week of team and individual competitions, seminars, demonstrations, exhibits, recreation and fun. The Knoxville police department explorer post is a volunteer organization that was formed to provide a law enforcement background and training to senior members of the boy scouts of America. The main goal of the police explorer post is to prepare young adults to become police officers through education, training, and work experience. Some of the basic training includes: traffic control, officer survival, patrol procedures, radio procedures, firearms, basic criminal law, defensive driving, and an overview of the police department. Some activities they assist in are DUI sobriety checkpoints, crime prevention events, downtown events and patrols, and search and recovery operations. In Cary, Illinois the police officer advisors train and give guidance to the explorers program in all non-hazardous functions of the Cary Police Department. The advisors generously donate their time, attending meetings at the police station every other Thursday from 7:30 to 9 pm. experienced police officers provide training in a variety of police related skills, such as traffic crash investigation, criminal investigations, domestic disputes, processing crime scenes, building searches and arrest techniques. The relationship between the Cary police department and the explorers program directly benefits both the community and the individual explorer. Thecommunity benefits through the hard work and volunteer activities of the Explorers Program, as they provide a variety of public services. Explorers assist Police Officers during the Village’s annual â€Å"Merry Cary Holiday Festival†, â€Å"National Night Out† and other community events. The explorer’s participation and training benefits them by proving an excellent foundation for careers in law enforcement and enables them to become more responsible citizens.

Management Case Studies

Ans 1:- Rollerblade, the popular skate manufacturer based in Minnetonka, Minnesota. Rollerblade has been one of the leading firms in the fast growing high performance roller skate marketplace. Rollerblade was in a bind. The product literally could not be shipped out the door. The managers found that workers were not able to ship products because, as a result of poor storage structures, they could not find the products. Once they were found, overcrowded aisles, in addition to other space constraints, still prevented efficient shipping because the workers could barely manage to get the products out the door. We were out of control because we didn’t know how to use space and didn’t have enough of it,† said Ian Ellis, director for facilities and safety. â€Å"Basically, there was no more useable space left in the warehouse, a severe backlog of customer orders, and picking errors were clearly in the unacceptable range,† added Ram Krishnan, Principal of NRM Syste ms, based in St. Paul, Minnesota. With retailers as their primary customers, the customer competitive imperatives that are being affected by Rollerblade’s inventory problems are mainly of services i. . delay in deliveries, as stated above they were facing problems in making deliveries on time, no shipment was reaching on time. These delays will effect a lot on their customers as the retailers want to sell them and if the products were delayed the retailers will also have to suffer in loosing their customers which will in deed result in backing off from the Rollerblade’s only. Rollerblades were lacking behind in technology so as to meet their customer demands they need to improve their technology. Ans 2:- JIT, or just in time, inventory is a inventory management strategy that is aimed at monitoring the inventory process in such a manner as to minimize the costs associated with inventory control and maintenance. To a great degree, a just-in-time inventory process relies on the efficient monitoring of the usage of materials in the production of goods and ordering replacement goods that arrive shortly before they are needed. This simple strategy helps to prevent incurring the costs associated with carrying large inventories of raw materials at any given point in time. For a product like Roller skates, a just in time inventory system might not be that useful as the problem with roller skates isn’t associated with production means whereas it is with the time of delivery. The problem arises after the product is manufactured and is dispatched for the delivery. The main problem with them was for the storage and then reallocating it as there was no systematic way of storage and finding it and sending it for the delivery on time. To solve this problem technology was required rather than just in time inventory system. Ans 3:-

Litrature Essay Example | Topics and Well Written Essays - 3000 words

Litrature - Essay Example In Greek mythology, Medea (Greek, "virility") was the daughter of King Aeà «tes of Colchis (now a territory of modern Georgia), niece of Circe, and later wife to Jason. In the play Medea, Jason leaves Medea when Creon, King of Corinth offers him his daughter.The Medea tells the story of the jealousy and revenge of a woman betrayed by her husband. She has left home and father for Jasons sake, and he, after she has borne him children, forsakes her, and betroths himself to Glauce, the daughter of Creon, ruler of Corinth. Creon orders her into banishment that her jealousy may not lead her to do her child some injury. In vain she begs not to be cast forth, and finally asks for but one days delay. This Creon grants, to the undoing of him and his. Jason arrives and reproaches Medea with having provoked her sentence by her own violent temper. Had she had the sense to submit to sovereign power she would never have been thrust away by him. In reply she reminds her husband of what she had once done for him; how for him she had betrayed her father and her people; for his sake had caused Pelias, whom he feared, to be killed by his own daughters. .(Euripides, 2003) The story of â€Å"Wide Sargasso Sea† is set just after the emancipation of the slaves, in that uneasy time when racial relations in the Caribbean were at their most strained. Antoinette (Rhys renames her and has Rochester impose the name of Bertha on her when their relationship dissolves) is descended from the plantation owners, and her father has had many children by negro women. She can be accepted neither by the negro community nor by the representatives of the colonial centre. As a white creole she is nothing. The taint of racial impurity, coupled with the suspicion that she is mentally imbalanced bring about her inevitable downfall. (Rhys,1997) In Medea, protagonist of the play, Medeas homeland is Colchis, an island in the Black Sea, which the Greeks considered the edge of the earth--a

The effects of Japanese earthquakes to the rest of the world Essay

The effects of Japanese earthquakes to the rest of the world - Essay Example However we all strong and weak alike always lives at the mercy of mother nature and when she unleashes her anger on us; most improved of the human alarming system and protective measures have little to offer. On 11 March, 2011 Japan courted one of the worst earthquake attacks in the history of the nation that measured 8.9-9.0 in Richter scale. The â€Å"earthquake occurred offshore of the east coast of the Tohoku region on the Island of Honshu, Japan.† (RMS Special Report) After the main shock several smaller one follow suit. This earthquake was followed by high tidal wave or tsunami. Adding to the agony the combination of earthquake and tsunami resulted in atomic reactor malfunctioning and eventual burst of the same. These series of catastrophic events without any doubt have resulted in loss of thousands of lives but the cumulative dangers it holds embedded within itself perhaps outweighs the immediate loss that human life living in Japan has incurred so far. This article lea ds an opinion based illustration of the impact of Japanese earthquake on the local and global community regarding the short and long run economy and environment. First of all the immediate impact of the earthquake and the tsunami is on the local community through the destruction of thousands of house, properties and human life. A primary estimate of insured property loss has accounted that only in terms of property a loss equivalent to US$12bn – 35bn has been incurred in this particular earthquake. It should also be kept in mind that this is only a preliminary estimate that is expected to row with time and in actual terms. (Fitch Ratings ) The city of Sendai was worst hit and in entire Japan well over 12 million people who accounts for 10% of the total Japanese population have been significantly affected from this earthquake. Apart from the property an estimated number of 10000 to 50000 cars must have been damaged by the earthquake. Numerous numbers of small sea vessels along with 90 large commercial vessels succumbed to the quake and tidal wave that followed it. Above all over 10000 people are reported missing or dead following the earthquake. (EQECAT; RMS Special Report) Considering the nuclear reactors; at least two are severely damaged. The Fukushima reactor or reactor 1 and reactor 3 both are at danger. These plants are contaminating the environment through the nuclear leakage and radiation has spread as far as Glasgow from them. This particular incident exposes the local and global residents alike since nuclear contamination is a great danger that can spread miles and over continent and can remain in the environment for hundreds of years. Already Russia, China, USA and even Korea have expressed great concern over this issue. (News Flavor) The economic effect on Japan and the rest of world from this earthquake is worth discussing and will have short run and long run dimension. First and foremost the immediate government response and the response th rough aids from the bank of Japan will burden the economy immediately. Funds have to be canalized from other sectors in rescue and restore operations and that will definitely slow down the growth and development process that the nation was experiencing so far. Already the central bank of the country the Bank of Japan has

Law,Ethicsand globaisation Essay Example | Topics and Well Written Essays - 2500 words

Law,Ethicsand globaisation - Essay Example corollary to that, because a prosperous economic life could only be attained if a society embarks upon productive ventures if it is free from the risk of loss, from adverse consequence of unforeseen incidents that, with foresight and preparation, could be averted. Economic progress comes only with confidence in the future. It is for this reason that governments in progressive countries cannot afford not to plan for a comprehensive and effective fire and safety program to address the risks posed by fire and other hazards. The concentrations of people and property within a geographical area makes the consequences of a disaster, whether man-made or natural, more severe than it otherwise should have been. It is for this reason that this study shall examine the UK and UAE efforts at improved fire and rescue capability. The law on fire service implemented in the United Kingdom is embodied in the Regulatory Reform (Fire Safety) Order 2005, which applies to all non-domestic premises with a few, specific, exemptions. The Regulatory Reform (Fire Safety) Order 2005 (RRFSO) supersedes the Fire Precautions Act of 1971, in effect replacing, among other things, fire certification with a general duty to ensure, as far as is reasonably practicable, the safety of employees from the hazards and dangers of fire. In relation to non-employees, the duty of the premises’ owner is to take such fire precautions as may be reasonably required, given the circumstances, to ascertain their safety within the premises. Furthermore, it is the duty of such owners to carry out a fire risk assessment. The novelty of the reform is that it draws together more than 100 pieces of separate legislation in force at the time. As stated earlier, it abolishes fire safety certificates for non-domestic premises, in effect transferring the burden of responsibility onto a â€Å"responsible person†, such as an employer, a building owner, occupier, or whoever has a contractual responsibility for fire

The concept of hot desking and the importance of this technique in the Dissertation

The concept of hot desking and the importance of this technique in the modern world - Dissertation Example e end of this report to improve the concept of hot desking is that the organizations should propose an event in a month to socialize the employees so as they get familiarize with their behaviours and interests in order to achieve good collaboration and communication and to increase the performance efficiency. Table of Contents Acknowledgement 3 Abstract 4 Table of Contents 5 1.1 Background 8 1.2 Research Aim: 9 1.3 Research objectives: 9 1.4 Research Questions: 10 1.5 Significance of this study: 10 1.6 Scope of this study: 10 1.7 Rationale: 11 Chapter 2: Literature Review 12 2.1 Introduction 12 2.2 Hot desking and cost saving 12 2.3 Hot desking with greater utilisation and flexibility 13 2.4 Hot desking and Information Technology 14 2.5 Self-Categorisation Theory 15 2.6 Spatial Theory of Organisation 16 2.7 Lefebvre’s Spatial Triad 17 2.8 Maslow’s Hierarchy of Needs Theory 18 2.9 Belbin’s Team Work Theory 19 2.9 Determinants of Job Satisfaction 19 2.10 Flexible H ours; a Core Component of Hot Desking 20 2.11 Moving Towards a Model of Hybrid Organisations 20 2.12 Effective Communication Model 21 2.12.1 Impact of Work Environment on Transfer of Skills 22 2.12.2 Hot Desking Implications in Business Organisations 23 Source: (Fiehn and Miller 2009)Chapter 3: Research Methodology 26 3.1 Introduction: 26 3.2 Adopted Research Methodology: 26 3.2.1 Inductive Approach: 27 3.3 Data Collection: 27 3.3.1 Primary Research: 27 3.3.2 Sampling: 29 3.4 Basis for Analysis: 30 3.5 Limitations: 30 Chapter 4: Findings and Discussion 32 4.1 Introduction 32 This chapter provides a summary and discussion of the findings from the interviews and the survey questions, which were conducted at Cisco. The researcher interviewed seven individuals from different departments of Cisco; their... This study looks into hot desking as a physical workstation, which involves multiple employees or those workers that are working on different shifts. Hot desking also means independent location working in which the workers have their own desk and they could work from anywhere according to their needs. The employees are connected to their computers and the IP phones through a virtual desktop. The practice of hot desking was brought in to the business world in 1990’s but it was not commonly used because of limited technology adoption by the companies but however, the concept is widely adopted in the modern world because organizations are moving towards saving the costs and increasing their productivity. The origin of the concept hot desking was first implemented in the navy, which was then known as ‘hot bunking’ where the sailors would share the limited bunk space in shifts. Hot desking is useful to those companies whose employees are frequently out of the office or the job description of the employees includes working out of the premises of the offices. It improves communication and collaboration at work having a highly mobile work force and releases the pressures of the budget. The frequent use of hot desking in the workplace is where when the employees are not in the office at the same time or for a very long time and their offices and desks are often vacant so the company utilizes that office space by appointing more workforces to consume valuable space and save the expenses.

What was the historical significance of the Great Railroad Strike of Essay

What was the historical significance of the Great Railroad Strike of 1877 - Essay Example If we look at this event from a historical perspective, it was the forerunner modern labour laws and unions ("Ohio History Central"). The working class began to realize that they were not just puppets of their employers and they could voice their rights. They also started thinking on the lines that they had a greater chance of having their demands met if they stood up collectively. More and more organized strikes were witnessed in succeeding years and it was not long before labour unions started to form. Even at the time, the most charismatic labourers of the lot started to take control of small groups of fellow labourers marking the first instances of present day union leaders (O. Stowell 128-137). And although proper labour laws were not adapted until after the great depression of the 30’s; the framework for such laws had already been devised due to excessive pressure. This was done by the labour unions via organized strikes, on President Roosevelt (Rhea Dulles and Dubofsky 319-388). The railroad workers of 1877 might just have seen their wage cuts restored, but this marked the beginning of a flurry of strikes across industries which evolved into more coordinated and structured ones over

Personal statement for international student Example | Topics and Well Written Essays - 250 words

For international student - Personal Statement Example Diabetes tends to be quite complicated when compared to other diseases. It has the capacity to affect an individual’s whole body. It is essential for individuals to be able to comprehensively understand the complication because as it stands, an individual either has it or knows another one who has the complication such as a member of the family or even s friend. As a disease, diabetes comes in three forms, which are diabetes type 1; there is diabetes type 2 and gestational diabetes. As individuals living in a community, there is need to embrace a culture where everyone understands the disease as well as the means of curbing it. In the country presently, it is among the fastest diseases in terms of growth with an estimated 2,000,000 citizens having been diagnosed with it. It is anticipated that 300 individuals in the country develop the disease and for each person who undergoes diagnosis, there is an equivalent number of persons having failed to undertake diagnosis of the compl ication. The two forms of diabetes, that is diabetes 2 and gestational diabetes if diagnosed at an early stage and well addressed can be cured unlike diabetes 1 which requires extra attention (Anderson 2007, p 83). It is as a result of this concept that the study will focus on Diabetes 1. It will try to analyze its stages, the causes, symptoms and implications to the community as well as medication and prevention measures. Diabetes type 1 develops due to the immune system of the body attacking all the entire cells that are in charge of production of insulin in the pancreas. The absence of insulin in the human body implies that the body will lack glucose. The body cells will not be capable of taking in enough glucose that is responsible for the provision of energy to the body needed to help the cells in their normal metabolic activities (Yuwiler 2010, p 82). As A result of the cells inability to take up the glucose, the effect would be an

Right to die Essay Example | Topics and Well Written Essays - 250 words

Right to die - Essay Example The golden rule applies to the majority of people since many people are unable to justify the treatment of an individual through certain ways. However, distinctive treatment applies when one is willing to admit the treatment of the other person through justification when positions reverse (Rachels, 1986). Therefore, according to Rachel’s arguments and use of the golden rule, Euthanasia only applies when one person admits to treating the other with the same measure as he or she receives the same treatment. On the other hand, Kant’s issues on morality and the golden rule regards as a major historical alternative to utilitarianism. Kant sought expressions of all morality in a single principle that viewed sophisticated versions of the golden rule. Besides, emphasis on Euthanasia need to act on rules applied globally while behaving like everyone else. The idea applies to one supreme principle of morality called categorical imperative. The principle represents Euthanasia since it demonstrates maximum acts of individuals at the same time according to the universal law on the rights to die. Moreover, emphasis applies in demonstrating individual actions while making decisions to focus on general rules that everyone is willing to follow before making any decisions (Rachels,

Case study Essay Example | Topics and Well Written Essays - 750 words - 9

Case study - Essay Example This may have been due to the personal relationships he had with them or a more secure way to protect his power. However continental AG did not appreciate this from Gruenberg, they became suspicious and feared he was not on there side, rather more, a traitor. This conflict if seen from continental’sside is a breach of ethical business conduct. Loyalty to ones organization and building trust for those you work for is one of the major stems of business ethics. To cover up and improve relations with Continental AG, Schaeffler offered new concepts and ideas on how they can, together, become more powerful and profitable. Schaeffler needed to satisfy the board of AG to further negotiate as this approval was necessary. Schaeffler made offers to support the continental AG in financial matters, Continental AG did keep negotiations very tight in the beginning and seemed very reluctant, but there sudden offer of shares came as a surprise to everyone. Continental had predicted the downfall of the automobile industry and it was in their interest to offer the shares to Schaeffler, it can be considered as a rather smart move. The new CEO K T Neumann unwisely made a statement which led to dropping in share prices; this announcement was solely made for the personal benefit of his own as he had already begun seeking a position elsewhere. This again can be seen as a breach of business ethics. From the above two examples we can see that people in this organization were merely seeking their own benefit and power. There is no sense of responsibility or morals when it comes to switching sides in business politics. Von Gruenberg, the chairman of the supervisory board, who was initially suspected of favoring the Schaeffler suddenly considers them to lead to a debt burden, this sudden change of attitude is termed as sabotage, as the Schaeffler were no t expecting it. There were various conflicts when it came to choosing

Selection and organization of content Essay Example for Free

Selection and organization of content Essay Blooms Taxonomy of Educational Objectives One of the most widely used ways of organizing levels of expertise is according to Blooms Taxonomy of Educational Objectives. (Bloom et al., 1994; Gronlund, 1991; Krathwohl et al., 1956.) Blooms Taxonomy (Tables 1-3) uses a multi-tiered scale to express the level of expertise required to achieve each measurable student outcome. Organizing measurable student outcomes in this way will allow us to select appropriate classroom assessment techniques for the course. There are three taxonomies. Which of the three to use for a given measurable student outcome depends upon the original goal to which the measurable student outcome is connected. There are knowledge-based goals, skills-based goals, and affective goals (affective: values, attitudes, and interests); accordingly, there is a taxonomy for each. Within each taxonomy, levels of expertise are listed in order of increasing complexity. Measurable student outcomes that require the higher levels of expertise will require more sophisticated classroom assessment techniques. The course goal in Figure 2student understands proper dental hygieneis an example of a knowledge-based goal. It is  knowledge-based because it requires that the student learn certain facts and concepts. An example of a skills-based goal for this course might be student flosses teeth properly. This is a skills-based goal because it requires that the student learn how to do something. Finally, an affective goal for this course might be student cares about proper oral hygiene. This is an affective goal because it requires that the students values, attitudes, or interests be affected by the course. LEVEL OF EXPERTISEDESCRIPTION OF LEVELEXAMPLE OF MEASURABLE STUDENT OUTCOME Table 1: Blooms Taxonomy of Educational Objectives for Knowledge-Based Goals 1. KnowledgeRecall, or recognition of terms, ideas, procedure, theories, etc.When is the first day of Spring? 2. ComprehensionTranslate, interpret, extrapolate, but not see full implications or transfer to other situations, closer to literal translation.What does the summer solstice represent? 3. ApplicationApply abstractions, general principles, or methods to specific concrete situations.What would Earths seasons be like if its orbit was perfectly circular? 4. AnalysisSeparation of a complex idea into its constituent parts and an understanding of organization and relationship between the parts. Includes realizing the distinction between hypothesis and fact as well as between relevant and extraneous variables.Why are seasons reversed in the southern hemisphere? 5. SynthesisCreative, mental construction of ideas and concepts from multiple sources to form complex ideas into a new, integrated, and meaningful pattern subject to given constraints.If the longest day of the year is in June, why is the northern hemisphere hottest in August? 6. EvaluationTo make a judgment of ideas or methods using external evidence or self-selected criteria substantiated by observations or informed rationalizations.What would be the important variables for predicting seasons on a newly discovered planet? LEVEL OF EXPERTISEDESCRIPTION OF LEVELEXAMPLE OF MEASURABLE STUDENT OUTCOME Table 2: Blooms Taxonomy of Educational Objectives for Skills-Based Goals PerceptionUses sensory cues to guide actionsSome of the colored samples you see will need dilution before you take their spectra. Using only observation, how will you decide which solutions might need to be diluted? SetDemonstrates a readiness to take action to perform the task or  objective Describe how you would go about taking the absorbance spectra of a sample of pigments? Guided ResponseKnows steps required to complete the task or objectiveDetermine the density of a group of sample metals with regular and irregular shapes. MechanismPerforms task or objective in a somewhat confident, proficient, and habitual mannerUsing the procedure described below, determine the quantity of copper in your unknown ore. Report its mean value and standard deviation. Complex Overt ResponsePerforms task or objective in a confident, proficient, and habitual mannerUse titration to determine the Ka for an unknown weak acid. AdaptationPerforms task or objective as above, but can also modify actions to account for new or problematic situations You are performing titrations on a series of unknown acids and find a variety of problems with the resulting curves, e.g., only 3.0 ml of base is required for one acid while 75.0 ml is required in another. What can you do to get valid data for all the unknown acids? Organization Creates new tasks or objectives incorporating learned onesRecall your plating and etching experiences with an aluminum substrate. Choose a different metal substrate and design a process to plate, mask, and etch so that a pattern of 4 different metals is created. LEVEL OF EXPERTISEDESCRIPTION OF LEVELEXAMPLE OF MEASURABLE STUDENT OUTCOME Table 3: Blooms Taxonomy of Educational Objectives for Affective Goals ReceivingDemonstrates a willingness to participate in the activityWhen Im in class I am attentive to the instructor, take notes, etc. I do not read the newspaper instead. RespondingShows interest in the objects, phenomena, or activity by seeking it out or pursuing it for pleasureI complete my homework and participate in class discussions. ValuingInternalizes an appreciation for (values) the objectives, phenomena, or activityI seek out information in popular media related to my class. OrganizationBegins to compare different values, and resolves conflicts between them to form an internally consistent system of valuesSome of the ideas Ive learned in my class differ from my previous beliefs. How do I resolve this? Characterization by a Value or Value ComplexAdopts a long-term value system that is pervasive, consistent, and predictableIve decided to take my family on a vacation to visit some of the places I learned abo ut in my  class. To determine the level of expertise required for each measurable student outcome, first decide which of these three broad categories (knowledge-based, skills-based, and affective) the corresponding course goal belongs to. Then, using the appropriate Blooms Taxonomy, look over the descriptions of the various levels of expertise. Determine which description most closely matches that measurable student outcome. As can be seen from the examples given in the three Tables, there are different ways of representing measurable student outcomes, e.g., as statements about students (Figure 2), as questions to be asked of students (Tables 1 and 2), or as statements from the students perspective (Table 3). You may find additional ways of representing measurable student outcomes; those listed in Figure 2 and in Tables 1-3 are just examples. Blooms Taxonomy is a convenient way to describe the degree to which we want our students to understand and use concepts, to demonstrate particular skills, and t o have their values, attitudes, and interests affected. It is critical that we determine the levels of student expertise that we are expecting our students to achieve because this will determine which classroom assessment techniques are most appropriate for the course. Though the most common form of classroom assessment used in introductory college coursesmultiple choice testsmight be quite adequate for assessing knowledge and comprehension (levels 1 and 2, Table 1), this type of assessment often falls short when we want to assess our students knowledge at the higher levels of synthesis and evaluation (levels 5 and 6).4 Multiple-choice tests also rarely provide information about achievement of skills-based goals. Similarly, traditional course evaluations, a technique commonly used for affective assessment, do not generally provide useful information about changes in student values, attitudes, and interests. Thus, commonly used assessment techniques, while perhaps providing a means for assigning grades, often do not provide us (or our students) with useful feedback for determining whether students are attaining our course goals. Usually, this is due to a combination of not having formalized goals to begin with, not having translated those goals into outcomes that are measurable, and not using assessment techniques capable of measuring expected student outcomes given the levels of expertise required to achieve them. Using the CIA model of course development, we can ensure that our curriculum, instructional methods, and classroom assessment  techniques are properly aligned with course goals. Note that Blooms Taxonomy need not be applied exclusively after course goals have been defined. Indeed, Blooms Taxonomy and the words associated with its different categories can help in the goals-defining process itself. Thus, Blooms Taxonomy can be used in an iterative fashion to first state and then refine course goals. Blooms Taxonomy can finally be used to identify which classroom assessment techniques are most appropriate for measuring these goals. Attachment: Blooms Taxonomy of Educational Objectives [PDF, 67 KB] Website: Field-tested Learning Assessment Guide (FLAG): Assessment Primer.